Обязанности:

　　The opportunity:

　　Uzbekistan PepsiCo Beverages business is one of the biggest in European Franchise Operations. We've been growing fast, expanding the portfolio of brands, entering new categories. We were and will be a key growth contributor to PepsiCo business in the upcoming years.

　　You will lead a multi-million Uzbekistan business and marketing organization for sustainable and profitable growth in collaboration with our bottling partner. You will shape the future by finding growth opportunities from a consumer insight to the in-market realisation. You will use your creativity to connect with local consumers by leveraging global communication assets and developing local ones.

　　As a member of a diverse and dynamic Europe Beverages Franchise team:

　　- you learn a lot

　　- you can make the difference

　　- you advance your career

　　The role in Franchise will give you an opportunity to:

　　- Build a General Manager mindset through End to End thinking

　　- Own business relationships and build Win-Win solutions with our bottlers

　　- Demonstrate a strategic approach to business development

　　- Build deep expertise on our Franchise system

　　Key responsibilities:

　　- Build strategic direction for Beverages Category in Uzbekistan (Category, Portfolio, growth / profitability triggers);

　　- Develop long-term joint business plans (including Brand, Innovation, Portfolio management, PPA, Design, Activations, Campaigns, Promo & pricing) in collaboration with the bottling partner.

　　- Define an annual calendar for the Beverages; lead Marketing initiatives

　　- Develop Category Brands communication strategy, implement it (including creative development, digital strategy, media strategy, total connection planning, PR)

　　- Develop and drive Innovation Agenda

　　- Develop and monitor Annual Commercial Operating plan in terms of annual targets (Volume, Value, Market Share), tracking its execution, develop commercial actions to achieve or close gaps

　　- Manage Advertising and Marketing budget (A&M) driving its efficiency

　　- Collaborate with PepsiCo internal team and the bottler's Marketing and Commercial teams to achieve the above objectives.

　　- Manage and develop direct reports.

　　Требования:

　　Ideally you have the following:

　　- Marketing experience 7+ years incl. 2+ years of Sr roles

　　- Fluent Russian and English languages.

　　- Experience in Beverages is a plus

　　- Strategic planning

　　- Brand, category management, product and brand development, ATL and BTL activities planning and execution

　　- Strong business acumen and commercial understanding, savviness in net rev management and PnL

　　- Strong leadership and influencing skills, ability to navigate and influence within diverse matrix structures

　　- A high level of self-motivation, initiative, and leadership, with the ability to work independently and as part of a team.

　　- People, marketing and cross functional team management skills

　　- Good analytical and problem solving skills.

　　Applying to a vacancy in the PepsiCo group of companies, I consent to the use of my personal data and resume by the company's employees in the countries of presence, as well as to the cross-border transfer of data to the Skillaz LLC in Russian Federation.