Job Number 24014461

　　Job Category Sales & Marketing

　　Location The Tokyo EDITION Toranomon, 4-1-1 Toranomon, Tokyo, Tokyo, Japan

　　Schedule Full-Time

　　Located Remotely? N

　　Relocation? N

　　Position Type Management

　　JOB SUMMARY

　　This position executes holistic on-property and digital marketing across paid, owned, and earned channels including collaterals, websites, newsletters, social media, third-party e-commerce channels and GDS. Promote awareness of holistic brand image internally and externally and establish a positive online presence for the hotel including all aspects of the business (rooms, events, restaurants & bars) by integrating outlet-specific and brand messaging in a compelling and valuable way. This position includes people management and training.

　　Key Responsibilities

　　On-property & Digital Marketing

　　Overall accountability for content across cluster hotels’ websites and channels as per brand standards using corporate-designed CMS and digital services

　　Develop marketing materials and assemble information packages (e.g., brochures, promotional materials, maps, etc.) for promotional events, property tours, and conferences

　　Manage marketing calendar, monthly and quarterly marketing reports

　　Ensures consistency in individual property's voice on all guest touchpoints and marketing communications

　　Plan and execute cluster digital marketing campaigns based on hotels’ marketing calendar either with external agency and/or Marriott support

　　Work on the e-newsletter distribution, including hotel-managed and Marriott-managed platforms

　　Responsible for integration and implementation of tools & systems

　　Work with other departments to plan and execute all necessary marketing initiatives aligned with marketing calendars of outlets including restaurants, bars, and spa, in activation of all efforts and initiatives

　　Provide support of hotels’ CRM strategy through active database management and effective e-mail campaign marketing

　　Liaise with EDITION Brand Office on all required graphic design to ensure all marketing material is on brand and signed off

　　Organize F&B and Events photoshoots and video shooting for marketing and social assets working with external content creators

　　Oversee all marketing activities and update senior leadership on the progress, results and analysis by weekly report

　　Represent the marketing team to internal and external stakeholders and maintain the ways of work

　　Distribution Channels

　　Build, audit, enhance, and maintain all domestic and international OTA websites with up-to-date information and on-brand messaging by managing extranet

　　Conduct production review, content management, offer strategies for domestic and international Online Travel Agencies

　　Support Revenue team in leveraging Best Rate Guarantee across all channels supporting direct bookings to Marriott websites to drive result in better revenues and stronger guest loyalty

　　Provide support in developing assets to drive all e-commerce channel (CRS, GDS, Tour Operators & 3rd Party Sites) performance against desired contribution targets under guidance from managers

　　Research & Analysis

　　Use of available tools to conduct regular research and analysis of cluster digital marketing performance: Marriott MDS, Google (AdWords, Analytics, Trends), Sprinklr, CISION, etc.

　　Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning

　　Identify and research new technology (example: new social media sites, mobile applications and websites / web technologies)

　　Keep abreast with news, updates, new trends in the Hospitality & Tourism industry to develop and optimize online marketing strategies

　　Social Media Management

　　Work closely with external social media agency and provide necessary information and assets for efficient and effective social media planning and execution (Facebook, Instagram)

　　Overview the monthly report and update statistics on performance spreadsheet to report to brand team

　　Research new technology and industry best practices and implement where applicable

　　Distribution Channels

　　Support Revenue team in leveraging Best Price Guarantee across all channels supporting direct bookings to brand websites that will result in better revenues and stronger guest loyalty.

　　Provide support in developing assets to drive all e-commerce channel (CRS, GDS, Internet, Tour Operators & 3rd Party Sites) performance against desired contribution targets.

　　Identify marketing opportunities with all Online Travel Agents.

　　Qualifications

　　Bachelor’s Degree in Marketing, Communications, Business Administration or an equivalent combination of education and work-related experienceExperience

　　5--7 years’ experience in Marketing, Distribution Marketing, Digital Marketing

　　People management and project management experience

　　Additional exposure in advertising agency, public relations, online travel agents, any above are a plus

　　Required Skills and Abilities

　　Knowledge of local market

　　Expertise in Google Analytics

　　In-depth understanding of SEM

　　Strong IT literacy and adaptability to new systems

　　Demonstrates expertise of online marketing as well as offline

　　Creative, innovative and aware of new technology trends in digital marketing

　　Proficiency in Excel, Word, PowerPoint, Adobe software skills

　　Strong written and verbal communication skills in English and Japanese

　　Team player, excellent interpersonal skills, adaptability, and leadership

　　Ability to work independently on multiple projects and prioritize tasks effectively

　　Attention to detail and accuracy

　　Strong organizational skills

　　Good customer service skills and ability to work well with others

　　Project management skills

　　Ability to think creatively and innovatively

　　Act as a good mentor, trainer and leader for the team

　　Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

　　Education and Experience

　　Required:

　　• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

　　OR

　　• 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

　　CORE WORK ACTIVITIES

　　Hotel Marketing and Advertising

　　• Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.

　　• Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.

　　• Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.

　　• Manages F&B media schedules and verifies prompt settlement of accounts.

　　• Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups

　　• Executes email marketing, and display advertising.

　　• Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.

　　• Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

　　Social Media Content Management

　　• Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).

　　• Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.

　　• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

　　Public Relations and Visual Asset Management

　　• Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.

　　• Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.

　　• Manages assigned accounts as per the media account management system.

　　• Writes and distributes all press releases for property events, promotions, and outlets.

　　• Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.

　　• Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.

　　• Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.

　　• Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).

　　• Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.

　　• Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.

　　• Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.

　　• Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.

　　Direct Marketing and Collateral Development

　　• Coordinates and executes Hotel and F&B printed materials.

　　• Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.

　　• Assists in the production of all property, F&B display, and temporary signage in hotel public areas.

　　• Promotes collection of competitors collateral and publicity on a monthly basis.

　　• Manages the execution of F&B direct marketing activities.

　　• Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).

　　General

　　• Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.

　　• Helps with the publication of hotel’s newsletter(s).

　　• Supports communications duties and functions as deemed necessary.

　　• Assists in the liaison and execution of joint F&B promotions.

　　• Works with eCommerce to verify the Hotel’s website and related websites are updated on a regular basis.

　　• Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.

　　• Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.

　　• Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.

　　• Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.

　　Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

　　EDITION Hotels combine the visionary genius of boutique hotelier Ian Schrager, the service delivery of a world-class luxury hotel, and the global reach of Marriott International to create an entirely new experience in the world of hospitality. EDITION delivers the best of both worlds in a delicate balancing act – polish with personality, perfectionism with individualism, and comfort with charisma and charm. The brand targets sophisticated, knowledgeable consumers who understand quality, originality, design, and service excellence, but who want it without limitations – breaking the bounds of convention and demanding an attitude and a feeling wrapped in a package that showcases the exceptional.

　　But to create this magical experience, we need you. We are looking for outgoing, authentically amazing people who are looking for a place to work that inspires them, challenges them and makes them proud to come to work. A place where service comes from the heart, not from a handbook. A place that delivers a never-ending theatrical performance that continuously delights and enchants each and every one of our guests.

　　We invite you to join us today. In joining EDITION, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.