Marketing Manager

　　Location United States

　　Job Family edo

　　Apply Now (https://phg.tbe.taleo.net/phg02/ats/careers/v2/applyRequisition?org=MCKINSTRY&cws=41&rid=7974)

　　Edo is an independent company with strategic investment from McKinstry and Avista.

　　Decarbonizing our electricity system is foundational to reducing our collective greenhouse gas emissions. At Edo, we work every day to create an energy system that is reliable, equitable, and carbon-free.

　　The fundamental infrastructure and regulatory compact of our electrical grid were designed for a different time and is hindering our ability to achieve our environmental and economic goals. We cannot solve this problem at the individual building scale - it’s not economically or technologically feasible. Edo will empower utilities and built environment leaders through a partnership model that unlocks rapid innovation towards the grid of the future. We must reimagine a physical and virtual grid that connects nodes of prosumers. We will develop the technology and knowledge platform necessary to achieve impact through scale.

　　The Opportunity with Edo

　　We are adding a Marketing Manager to our growing Edo division. As the Marketing Manager at Edo, you'll be the architect of Edo's brand strategies, marketing plans, and lead generation campaigns. You'll be at the forefront of creating and communicating Edo's narrative to propel our organization and client’s growth and success. This role is at the intersection of innovation and impact, where your passion for storytelling and strategic marketing will shape the future of Edo and our clients.

　　In this dynamic role, we seek a visionary marketer who can artfully craft compelling stories that inspire and draw clients and candidates to Edo as we transform the built environment and shape the future of the grid. Additional responsibilities include:

　　Conceive, execute, and manage Edo’s marketing strategies and annual plans that contribute to Edo’s strategic goals

　　Develop, execute, and manage multi-segment brand and marketing campaigns from vision, design (with assistance from in-house graphic designer), copywriting, deployment, and reporting

　　Oversee, execute, and manage all marketing plans for client projects and programs(e.g., collaborate with utility’s marketing team on utility-branded program marketing or with business client on Edo’s white-labeled solution)

　　Develop, execute, and manage lead generation campaigns

　　Lead conference, events, and sponsorship strategy, tracking, and budget

　　Responsible for corporate marketing budget, including associations, memberships/sponsorships, and vendors

　　Manage and continuously improve Edo’s website, including SEO and Chat GPT optimization, and to boost activity and lead conversation rates

　　Develop and manage Edo’s brand and all customer experience (CX) initiatives with Edo

　　Support proposal and sales efforts with marketing direction and review to ensure consistent Edo branding and marketing messaging

　　Provide design and marketing support for new product development, including corporate presentations and sales collateral

　　Maintain an active presence in the industry through associationsinvolvement

　　What You Need to Succeed at Edo

　　Bachelor’s Degree

　　5+ years of experience in marketing

　　Industry experience in the built environment or electric utilitieswith knowledge of trade organizations and events is a plus

　　Demonstrated marketing, project management, and task prioritization skills

　　Preferred experience with latest marketing and sales tools and apps (WordPress, Canva, Adobe InDesign, Campaign Monitor or other email marketing campaign software, Salesforce, LinkedIn)

　　Excellent written, presentation, and verbal communication skills, including authoring articles, white papers, and proposal responses

　　Strong presentation and communication skills, including authoring white papers, and responding to requests for proposals and other presentation materials

　　Ability to work with diverse teams and translate between various areas of expertise

　　The pay range for this position is $102,600- $164,700 per year; however, base pay offered may vary depending on job-related knowledge, skills, and experience. A bonus may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. Base pay information is based on market location.

　　Edo is an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and qualified applicants without regard to sex, gender identity, sexual orientation, age, race, color, creed, marital status, national origin, disability, veteran status, genetic information or any other basis protected by law. This policy applies to all terms and conditions of employment including, but not limited to employment, advancement, assignment, and training. This commitment to Equal Employment Opportunity is made equally as a social responsibility and as an economic and business necessity.

　　Edo is a drug-free workplace. Employment is contingent upon successfully passing a pre-employment drug and alcohol test, complying with the requirements of the Immigration Reform and Control Act and a Confidentiality Agreement, in addition to successful outcomes of background and reference checks.

　　Applicants for this role will only be considered if they possess current US Work Authorization, and do not require employer-sponsored VISA support to begin or remain in this role.

　　#LI-MP1