Position Overview

　　Company Overview: PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in a newly formed Product Marketing team to lead the strategic planning and execution of new program and product launches through the Marketing lens.

　　Position Summary: As the Marketing Lead – C&IB Specialty Segments, you will be responsible for marketing strategy and execution of businesses with combined revenues of more than $3 billion. You’ll play a key role in meeting senior business leaders to understand business objectives and translate those into compelling marketing strategies while at the same time delivering outstanding and measurable omnichannel execution. This role requires somebody with a strategic mindset but who can also quickly react to urgent business needs, to deliver value add initiatives with positive ROI. We’re looking for an experienced Marketer, with business acumen and knowledge of financial services and products and with the ability to build productive relationships with senior business leaders. Additional competencies include:

　　Strategic Mindset:o Ability to translate business goals and objectives into marketing strategies driving customer journeys from awareness to purchase.

　　o Formulates omnichannel tactical plans that acquire, grow, and retain customers through (but not limited to) digital, social, search, direct mail channels.

　　o Manages the marketing budget while ensuring all activities are optimized and delivered within the established budget framework.

　　Brand Championshipo Serves as a PNC Brand champion with key internal business stakeholders.

　　o Translates the PNC Brand messaging architecture and attributes into compelling line of business value propositions.

　　Data Analytics & Competitive Insights:o Ability to leverage external competitive insights and internal data to inform the marketing strategy development process and to demonstrate the return on marketing initiatives:

　　o Collaborates with the Marketing Research and C&IB/AMG Data Analytics teams to develop primary and secondary marketing studies and to implement dashboards tracking effectiveness of marketing campaigns.

　　o Ensures data collected is synthesized and leveraged effectively to provide appropriate executive level reporting.

　　Project & Program Management:o Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products, initiatives, or channels.

　　o Coordinates and influences complex, multi-functional program teams.

　　o Acts as a point of contact with product and digital teams to coordinate strategy and development.

　　o Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

　　This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager’s discretion.

　　Job Description

　　Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.

　　Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners.Adapts to and optimizes for a changing business environment.

　　Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.

　　Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.

　　Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

　　Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

　　PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

　　Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.

　　Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

　　Competencies

　　Business Acumen – Knowledge, insight, and understanding of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business; ability to apply this knowledge appropriately to diverse situations.

　　Business Data Analysis – Knowledge of the investigation, evaluation, interpretation, and classification of business data; the ability to collect, identify, analyze and interpret business data using various kinds of techniques to meet business needs and requirements.

　　Collaborating – Knowledge and ability to promote a culture of information sharing and working together to solve business problems and meet business goals.

　　Decision Making and Critical Thinking – Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.

　　Effective Communications – Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

　　Effectiveness Measurement – Ability to measure the quality and quantity of work effort for the purpose of improvement.

　　Marketing Function – Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies.

　　Marketing Systems – Knowledge of and ability to utilize an organization's marketing information systems.

　　Matrix Management – Ability to build and use effective working relationships within own department and across department, functional, and geographic reporting lines.

　　Work Experience

　　Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

　　Education

　　Bachelors

　　Additional Job Description

　　Benefits

　　PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com > New to PNC.

　　Disability Accommodations Statement:

　　If an accommodation is required to participate in the application process, please contact us via email at [email protected] . Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and select Option 4: Recruiting for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

　　At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

　　Equal Employment Opportunity (EEO):

　　PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

　　California Residents

　　Refer to the California Consumer Privacy Act Privacy Notice (https://content.pncmc.com/live/pnc/aboutus/HR/Onboarding/PNC_CCPA_Privacy_Disclosure_Employee.pdf) to gain understanding of how PNC may use or disclose your personal information in our hiring practices.