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Marketing Insight and Analytics Leader
Marketing Insight and Analytics Leader-February 2024
Shanghai
Feb 11, 2026
About Marketing Insight and Analytics Leader

  In this role, you have the opportunity to

  Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;You are responsible for

  The CMI Head will be an insights specialist and data leader in the organization, with responsibilities of,

  Taking a key leadership role, reporting directly to the consumer marketing lead whilst holding responsibility for consumer insight and business intelligence data-driven related activities;

  Taking leadership to establish long-term consumer strategic insight and be in line with category growth strategy

  Develop methodologies and execute consumer insights projects with a strong understanding of an array of new techniques across platforms for innovation from insights and product ideation methods to pricing, communications and in-market evaluation;

  Mine internal/external and primary/secondary sources of data (including big data from E-Commerce) and create framework to work collaboratively with cross-functional team & headquarter to turn those insights into business building plans;

  Strengthens and leads the CMI organization with entrepreneurship mindset, to achieve its objectives and visibly impact the business growth.

  Contribute to the Developing Markets Area and Global organization and capability building, owning specific organizational project and capability expertise areas.

  You are a part of

  The Philips Personal Health Marketing Team. You will report to Consumer Marketing &D2C Head and collaborate with other teams including RBU and E-commerce etc.

  To succeed in this role, you should have the following skills and experience

  10+ years’ experience of CMI leadership in multinational Fast Moving Consumer Goods (FMCG), or EC retailor platforms like Alibaba.

  Proven game changer and new type of MI leader, who has visible impact on business results. Ability to translate business challenges into business questions and active adopter of data-driven business

  Demonstrated experience and skills in Performance measurement, Marketing Mix Optimization, Communication development, Innovation, shopper and retailer actionable insights and research agency management.

  Have completed in-depth insight assignments previously and have proven experience of managing consumer data within a prominent retail or wider consumer technology business;

  Strong English and Chinese communication skills, both written and verbal;

  Bachelor’s degree is required, Business, Computer Science, Communication or related disciplines preferred.

  Results oriented, independent, entrepreneurial and self-motivated

  Leadership and proven ability to influence business decisions and strategies while working with diverse teams.

  Collaboration and demonstrated ability to overcome cultural and location barriers to work effectively with key business partners and stakeholders in a productive environment.

  In return, we offer you

  A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  A professional but fun workplace, A healthy work-life balance environment;

  An energetic, genuine, inventive, supportive and dynamic team atmosphere;

  Why should you join Philips?

  Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

  To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

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