Job Title

　　Marketing Executive Awareness and Engagement Strategy Lead - CSuite (Cambridge)

　　Job Description

　　Overview

　　Expand the awareness of Phillips' brand and relevant executive leadership through unique and engaging executive audience centric marketing and demand generation programming. Build Philips' reputation with senior healthcare leadership, fueling growth of the company's rich portfolios of health technology solutions in the North American market. You are a forward-thinking senior marketing leader who keeps a pulse on healthcare trends and has vast experience writing impactful narratives and running strategic marketing programs for senior executives. Working closely with different marketing functions, you will develop and execute a 24-month marketing plan that defines what an executive reputation campaign strategy and deliverables are for Philips, connecting Philips with its executive-level prospect audience across channels.

　　You will:

　　Develop C-Suite awareness and engagement strategies and programsDesign the strategy and tactics, with associated messaging, that connects Philips executives with the external C-Suite audience by combining market insights and analysis with Philips' unique messaging via multi-channel communications programsPartner with Philips executives to develop unique thought leadership and market points of viewDrive a coordinated, 24 month market-level planning cycle, aligned with go-to-market strategy and business and sales prioritiesDevelop and test new executive communications programs that build executive and brand awareness for Philips, and ladder effectively to other brand and product marketing programsChampion marketing excellence and best practice sharing across the organizationDrive strategic partnerships and thought leadership in support of C-Suite engagementConnect Philips' executives with professional associations, patient advocacy organizations, health influencers, and local health technology leaders to build and strengthen strategic partnershipsDevelop compelling content that engages a relevant audience through webinars, conference presentations, and 1:1 meetingsSupport corporate Key Thought Leadership programsOwn the customer decision journey, driving an executive nurture strategy in close collaboration with the Insights & Analytics teamChampion executive POVs and narratives with internal Philips audiencesDevelop programs to expose executive thought leadership to internal audiences, including bespoke internal communications activities targeting the companies' salesforceDevelop thought leadership assets that can be applied to executive sales cycles, merchandising existing external facing content and creating net-new assetsQuantify and measure results, demonstrate continuous improvementDefine leading and lagging key performance indicators, measuring performance and continuously optimizing plansManage a set budget and driving efficiencies while realizing deliverables (cost control)To succeed in this role, you should have the following skills and experience:12+ years of experience in a leading healthcare company or a market research agency working in the healthcare sector (B2B, B2G or B2C)Proven track record working with senior healthcare professionalsStructured thinker/analytical approach with a proven ability to connect programs to outcomes and metricsInnovative thinker, comfortable developing new programs while simultaneously improving upon existing tactics Effective communicator with internal and external partnersStrong influencing skillsTeam player who thrives in complex, matrix organizationsPhilips is an Equal Employment and Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace.