Job Description

　　The Content Manager is responsible for a holistic, coherent, and effective content strategy and its execution to inform and delight audiences. They ill take over the conception, development, and final implementation of the creative messaging and necessary communication packages for specific, defined topics (products, campaigns, initiatives, trade fairs, communication measures, etc.)

　　Develop consistent overall storylines and messages for the target groups based on marketing strategy and objectives.Create the customer journey and define the general activities and channels for execution.Work in close cooperation with Marketing Management, other Content Managers, Copywriters, and Channel OwnersTake ownership of specific topics: product launches, campaigns, service communication, fairs etc.Planning, organization, and management of content for campaignsConduct research and build and maintain a network of knowledge sources!Develop a consistent storyline and message for the specific topics based on objectives.Recommend the split of the given budget per activity/channelCreate basic materials such as messaging frameworks, briefings, and whitepapers in conjunction with external service providers and channel owners.Create messages and stories for your target group based on your detailed knowledge of the customer and product benefits.Develop and maintain and update target-driven content (e.g., social media and SEO content)Create the look & feel for all marketing communication requirements while ensuring alignment with design guidelines.Coordinate closely with the Performance Analyst for campaign performance monitoring.Ensure compliance of branding guidelines in messaging and presentationSupport branding and naming projectsSupport brand and trademark protection issuesSupport Marketing Management with communicative trends and development in the market and of competitorsCreate new perspectives of marketing and communication in the form of innovative marketing trendsCommunicate regularly within BA SSL; Marketing Management, MaCo, internal stakeholders, Head of Industry/Segment etc.)

　　Additional Information

　　All your information will be kept confidential according to EEO guidelines.

　　EEO-Statement:

　　EEO / AA / Disabled / Protected Veteran Employer. Continental offers equal employment opportunities to all qualified individuals, without regard to unlawful consideration to race, color, sex, sexual orientation, gender identity, age, religion, national origin, disability, veteran status, or any other status protected by applicable law. In addition, as a federal contractor, Continental complies with government regulations, including affirmative action responsibilities, where they apply. To be considered, you must apply for a specific position for which Continental has a current posted job opening. Qualifying applications will be considered only for the specific opening(s) to which you apply. If you would like to be considered for additional or future job openings, we encourage you to reapply for other opportunities as they become available. Further, Continental provides reasonable accommodations to qualified individuals with a disability. If you need assistance in the application process, please reply to [email protected] or contact US Recruiting at 248.393.5566. This telephone line and email address are reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not call about the status of your job application, if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as following up on an application or non-disability related technical issues, will not receive a call back.

　　Ready to drive with Continental? Take the first step and fill in the online application.

　　QualificationsBachelor's degree in related fields of Marketing and Business Admin5+ years' experience in content management. 10 years in content manager in lieu of a degreeProduct, Material, and Process knowledgeExperience managing internal and external agenciesProven in-depth knowledge of strategic marketing, brand communication, communication mechanisms, and channelsMarket knowledge of customer and competitors' trends and actionsEntrepreneurial, solution-oriented, and innovative thinkingHigh degree of customer orientation, hands-on mentalityStructured way of thinking and workingAbility to take responsibility and make decisionsStrong communication skills in both written and verbalFluent in English, written and spokenVery good knowledge and confident handling of MS OfficeNo visa sponsorship now or in the future for this role

　　Company Description

　　Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of 39.4 billion and currently employs around 200,000 people in 57 countries and markets.

　　Are you ready to shape the future with us?