Brand Specialist -- Wealth Management Marketing Responsible for managing the development and implementation of assigned brand marketing programs including, but not limited to, the creation and execution of advertising and marketing messaging, campaign and frontline marketing materials, and media programs for designated business lines. Ensures that all brand messaging and related activity is executed in a timely, compliant and cost-effective manner, and that all such activity is aligned to the Comerica Promise. Complexity and scope of projects are often at a medium to high level. Position Responsibilities: Marketing & Communications Planning * Implement the strategic annual marketing plan specific to each line of business (Retail, Business & Wealth) to support priority business objectives, sales campaigns and customer impacts -- including a roadmap for marketing resource allocation, defined scope of projects and tactical communications plans. * Manage marketing initiatives and direct the implementation of those programs, including developing tactical plans and collaborating with Marketing department colleagues. * Engage and provide direction to internal partners as required to develop strategies and implement tactics within our proprietary customer-facing communications channels (i.e., call centers, social sites, web site, web banking, portals, etc.). * Works with creative agency partners as required to develop strategies and implement tactics for paid communications channels (i.e., targeted traditional and online media; direct mail and email outside of ongoing campaigns, etc.) . * Serve as the customer's advocate in the marketing process, leveraging behavioral insights and customer data to influence and recommend marketing actions when available. Marketing Asset Development * Develop strong, highly responsive working relationships with our agency partners through constant dialogue to ensure efficient execution and deployment of our marketing assets -- including keeping them informed of marketing activity and managing to adequate project lead times. * Accountable for the creation of Brand-right marketing assets that reflect the Comerica Promise, maintain consistency of the brand voice and look, and represent the diversity of the communities we serve. * Manage the development of engaging, Brand-right content by leveraging relationships with subject matter experts in the line of business to ensure accuracy, relevance to target customers and competitive differentiation. * Manage the development of effective, brand-right creative assets required to support the marketing plan for assigned line of business, including crafting messaging strategies and successfully briefing our creative resource partners to ensure efficient execution and deployment. * Contribute to customer experience dialogue by developing/authoring and deploying non-promotional, brand-right notifications to address customer impacts. * As needed, support Marketing team partners by developing brand-right creative assets to populate their plans (Digital team: .com content; TAPB: content & graphics for 3rd party sites; Social: graphics; Data: onboarding & evergreen campaigns; Field: events & sponsorships; Corp Comm: events & sponsorships; etc.). * Ensure that all newly developed marketing assets are compliant and archived per departmental procedures. * Serve as the front line's advocate in the marketing process, leveraging knowledge of the sales and service processes to influence and recommend marketing tactics when possible. * Develop strategic call-to-actions (CTAs) and work with all necessary internal partners to establish lead routing logistics. * Inform front line of marketing activity via leveraging relationships with LOB's internal communications specialists. Creative Asset Management * Maintain content accuracy & compliance of all existing assets related to assigned line of business, retiring assets as needed. * Provide direction to agency partners to support creative asset management responsibilities as possible. * Support Digital team with content updates as needed to support their asset management procedures when content SMEs need to be engaged. * Manage promotional messaging mix in proprietary customer-facing communications channels (i.e., .com, web banking, customer portals, banking centers, merchandising, marketing TVs, etc.). Adherence to Compliance and Risk Processes * Oversee monitoring of assigned project/program creative assets and website content for the assigned line of business/products to ensure they are current and compliant, utilizing CAMP for asset archiving and management.. * Adhere to Corporate Marketing process/procedures including Compliance review processes, utilizing Workfront system to document creative and review processes. * Represent Marketing from a brand, creative and campaign management and processes perspective for all internal and external audits and exams (i.e. Compliance, Audit, Federal Reserve Board (FRB) and Consumer Financial Protection Bureau (CFPB) etc.). Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled