JOB REQUIREMENTS: Company Generac Power Systems Name MarketingAutomation Specialist Req # 64026 Employment Type Full Time Shift 1stIt\'s a challenge and an invitation. Most importantly, it\'s anopportunity to join an industry leader that\'s shaping the market andinvesting in its people, along with new growth and technologies. Ourrapid growth equals rapid career advancement opportunities for those whowant to be challenged and enjoy a fast-paced, high-performance culture.We focus on personal and professional development; encourage learning onthe job and being a supportive team member; and hope each day of workbrings purpose and pride. Job Summary: As a Marketing AutomationSpecialist, you will be responsible for creating and optimizingmarketing automation journeys to drive engagement, conversion, andcustomer retention. You will be executing email campaigns, leadnurturing programs, and customer retention initiatives across variouschannels and business groups. Experience in email marketing and dataautomation coupled with attention to detail and commitment to achievingmeasurable results will make you a great fit for this role. EssentialDuties & Responsibilities: Campaign Planning and Execution: Plan andexecute Salesforce Marketing Cloud communication sequencing andorchestration by designing and implementing end-to-end marketingautomation campaigns, including email marketing, lead nurturing,customer journeys, dynamic content, and personalized experiences. DataManagement and Segmentation: Utilize Salesforce Marketing Cloud tomanage customer data and segment audiences effectively. Customer JourneyMapping: Analyze customer behavior and touchpoints to createcomprehensive customer journey maps, ensuring a seamless andpersonalized experience across all interactions. A/B Testing andOptimization: Execute continuous testing and optimization of campaignelements, such as subject lines, content, CTAs, and timing, to enhanceengagement and conversion rates, and for quality assurance. Reportingand Analysis: Generate regular reports on marketing performance metricsand campaign results, providing insights to key stakeholders and makingdata-driven recommendations for improvement. Compliance and BestPractices: Stay up-to-date with industry trends, best practices, andregulations related to marketing automation and email marketing todeliver cutting-edge campaigns. Minimum Qualifications: Bachelor\'sdegree in business, Marketing, Communications, related degree orequivalent experience 2+ years email marketing or marketing automationexperience Experience with email campaign planning and execution,including html modification and audience segmentation Experience withmajor marketing automation platforms, such as Salesforce MarketingCloud, Marketo, HubSpot, etc. Preferred... For full info followapplication link. Generac Power Systems Inc. is an equal opportunityemployer/Minorities/Females/Vet/Disability. ***** APPLICATIONINSTRUCTIONS: Apply Online: ipc.us/t/7FDBCB0F375D405B Other: Most JobCenters in Wisconsin have public computers and fax machines availablefor job seeking purposes. For a list of Job Centers closest to yourlocation, call toll-free 1-888/258-9966 or go tohttp://www.wisconsinjobcenter.org/directory