Site Name: Durham Blackwell Street

　　Posted Date: Dec 8 2023

　　 Company Overview

　　ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV Healthcare is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

　　We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. ViiV Healthcare isn't just somewhere to work - it's a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

　　While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV Healthcare, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

　　 Position Overview

　　This role is responsible for leading market research activities for Cabenuva - the first ever long acting injectable for the treatment of HIV, at ViiV Healthcare a subsidiary of GSK. In this role the successful candidate will partner with key US Commercial stakeholders at ViiV Healthcare to lead the planning and execution of primary and secondary market research, as well as the delivery of strategic insights for the Cabenuva franchise. You will identify critical marketing insight gaps across multiple stakeholders (i.e. HCP, Patient, Community, etc.) to enable strategic decisions that drive business planning.

　　The Market Research Lead integrates business insights across multiple data inputs, leads primary research efforts to support business objectives, and proactively identifies new opportunities for the brand. You will create the annual plan including budget, propose and execute Cabenuva market research and inform the team of the key conclusions and suggested applications of market research results, keeping the research actionable and applicable to current business decisions.

　　This individual will drive and support the generation of critical findings and insights partnering with the brand teams to discover key actions that will enable better operational and strategic decision-making for both products

　　 Description/Deliverables Work with a best-in-class team to lead a comprehensive market research process (primarily US) for Cabenuva and contributes to strategic insights sharing across the HIV portfolio franchise.Initiate and facilitate activities that enhance brand teams' knowledge regarding the product attitudes and usage, market dynamics, and competition.Represent the voice of the customer (e.g., physicians, patients, community) to the organization by maintaining and communicating a holistic understanding of the marketplace synthesized from an array of primary and secondary sources.Deliver primary market research via third party vendors by leveraging multiple methods across customer groups. Key responsibilities in managing projects include:Collaborate with business stakeholders to design project scope and research objectives.Evaluate, select and execute contract with vendors.Partner with vendor and internal stakeholders to design survey/discussion guide and generate research findings/report.Synthesize findings, summarize deliverables, generate brand-relevant insights, and share with internal stakeholders.Oversee vendor executing the project and corporate policy/compliance requirements.Generate customer insights via alternate/innovative sources such as social media reports, digital metric reporting, and/or syndicated research reports.Use innovative approaches of synthesizing information to deliver insights with intelligence that exists in house across different teams (use of insights from Health Outcomes, Advanced Analytics, Implementation Sciences)Partner, manage and provide comprehensive competitive intelligence support to Cabenuva brand team as well as senior leaders within the Business UnitConduct ad hoc analysis of primary and secondary data to inform strategic decisions/investments as well as assess impact of various commercial efforts.Consistently develop and present complex insights, technical information, concepts, and analysis in a compelling and persuasive manner to broad commercial audiencesDeliver story-driven insight summaries with actionable recommendations that drive business decision making.Propose and manage Cabenuva market research budget, identifying efficiencies that can optimize insight generation efforts across the franchise, where appropriateChampion best practices, standard approaches and innovation in market research execution across functions Why you?

　　 Basic Qualifications:

　　We are looking for professionals with these required skills to achieve our goals:BS/BA, in Business/Marketing or a Health Sciences related field.Minimum 5 years of experience in the pharmaceutical or related industry, including minimum of 2 years in a market research or data analytics role delivering insights.Deep experience with a variety of research vendors and study designs and building quality research vendor partnerships.Experience leading US primary market research projects for the pharmaceutical industryBroad primary market research methodological expertise including qualitative and quantitative methodologies (ATU, segmentation, conjoint, pricing and demand studies)Solid business analysis skills with experience using data to drive insight; ability to efficiently synthesize large amounts of information into relevant, actionable business insights.Demonstrated strategic thinking and decision-making skills.Strong communication and presentation skills, both written and verbal; able to communicate complex ideas to others. Demonstrated ability to influence senior management and key business partners. Proven ability to manage multiple priorities, budgets and keep projects on track to meet deadlines. Preferred Qualifications:

　　If you have the following characteristics, it would be a plus:Prior HIV therapeutic / PrEP or specialty market experiencePrior experience with consumer healthcare brandsExperience with relevant business intelligence / analytics tools commonly used to analyze market research data*** This role is hybrid and located in Durham North Carolina. Role requires travel 10% of the time

　　#LI-GSK

　　#LI-ViiV

　　Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

　　Why Us?

　　At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 38 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

　　We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

　　Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we're all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

　　If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

　　ViiV is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

　　Important notice to Employment businesses/ Agencies

　　ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

　　Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit ViiV's Transparency Reporting For the Record site.