We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

　　Working Arrangement

　　Hybrid

　　Job Description

　　The opportunity

　　The Propositions Marketing Manager is responsible for executing marketing strategies for new and existing life insurance and investment products and services, including supporting initiatives that will strengthen our products and services offer, and make them easy to buy for customers and easy to sell for distribution teams.

　　Responsibilities:

　　Plan and execute marketing strategies for new and existing products.

　　Conceptualize and implement marketing campaigns to promote products and funds across multiple channels, such as digital, social media, events, and traditional advertising.

　　Develop various marketing contents and communication materials and ensure that our proposition resonate with respective target audiences.

　　Liaise with cross-functional teams to understand marketing requirements and strengthen product positioning, messaging strategies, content aligned with the overall business goals (e.g. sales goals, NBV, etc).

　　Research and analyses market trends, competitor offerings, demographics, and other information that affects proposition strategies.

　　Monitor proposition marketing campaign performance and make data-driven recommendation for optimization of messaging, content, etc.

　　Closely work with Product Management and Distribution teams in the implementation of business goals and requirements to drive product growth and profitability. Distribution includes Agency, Bancassurance and Investment Management.

　　Monitor and track KPIs and budget.

　　Manage Risk Governance.

　　How will you create impact?

　　The role will directly report to Propositions Marketing Lead.

　　What motivates you?

　　You obsess about customers, listen, engage and act for their benefit.

　　You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.

　　You thrive in teams and enjoy getting things done together.

　　You take ownership and build solutions, focusing on what matters.

　　You do what is right, work with integrity and speak up.

　　You share your humanity, helping us build a diverse and inclusive work environment for everyone.

　　What we are looking for

　　At least 5 years of work experience in the areas of Marketing, Branding / Advertising, Digital Marketing, Product Management

　　Must be a degree holder of any 4-year Marketing or business-related course

　　Good project management skills; able to deliver multiple requirements on time

　　Good written and verbal communication skills

　　Critical thinker, with good problem-solving skills

　　What can we offer you?

　　A competitive salary and benefits packages.

　　A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.

　　A focus on growing your career path with us.

　　Flexible work policies and strong work-life balance.

　　Professional development and leadership opportunities.

　　Our commitment to you

　　Values-first cultureWe lead with our Values every day and bring them to life together.

　　Boundless opportunityWe create opportunities to learn and grow at every stage of your career.

　　Continuous innovationWe invite you to help redefine the future of financial services.

　　Delivering the promise of Diversity, Equity and InclusionWe foster an inclusive workplace where everyone thrives.

　　Championing Corporate CitizenshipWe build a business that benefits all stakeholders and has a positive social and environmental impact.

　　About Manulife and John Hancock

　　Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

　　Manulife is an Equal Opportunity Employer

　　At Manulife /John Hancock , we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour , ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

　　It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process . All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies . To request a reasonable accommodation in the application process, contact .