Spectrum Reach (www.spectrumreach.com) helps local businesses grow through the best content, insights, products, and people that connect advertisers to their intended audiences across TV, apps, social, and other media platforms. Spectrum Reach operates in multiple states and local markets that can reach over 27 million households by creating scalable advertising and marketing services driven by data insights and award-winning creative services.

　　At Spectrum Reach we offer a hybrid work arrangement for most roles.

　　SUMMARY

　　This role acts as one of the day-to-day leads for the Spectrum Reach integrated media team to develop, execute and optimize full-funnel B2B media campaigns reaching multiple target audiences.

　　Will work across multiple media disciplines including: video, digital, programmatic, audio, OOH, sponsored content and more. This role should fully understand the B2B media landscape to ensure effective investments with our media partners and media campaigns that deliver on our marketing + business objectives.

　　DUTIES & RESPONSIBILITIES

　　Actively and consistently supports all efforts to simplify and enhance the customer experience.Manage campaign activation, helping to lead + grow our brand by further establishing our leadership position and SR to be viewed as one of the best brands to work with.Demonstrate negotiation skills, prioritizing what's best for our business + ensuring mutually beneficial external media partnershipsCurious + continuously experimenting/investigating unique opportunities to reach our target audience, provide personal POV/recommendation, and options to enhance our campaigns/ways of working.Manage digital, direct, social and linear/streaming campaigns, leveraging performance data as well as customer insights and market feedback to optimize campaign performanceCreate timelines to help manage deadlines + time managementCommunicate + partner with various internal teams to foster strong + cooperative relationships, sharing insights across departments, + considering the impact of decisions on overall performanceUtilize analytical skills/data-driven approach to proactively dive into performance + be prepared to solve problems outside the box to optimize campaigns and performanceManage media spend + pacing to align with business goals; develop budget recommendationsPerforms other duties as required

　　QUALIFICATIONS

　　Experience in developing and implementing media campaigns that drive qualified site traffic and create impactful engagementProven experience in building paid digital advertising campaigns direct-to-platform in Google Ads, Facebook Ads, LinkedIn AdsStrong media + financial acumen, including budgets, expenditures, and research/tool recommendationsStrong analytical skills with the ability to use data to drive decision makingEffective approach to managing media vendors and internal stakeholders across marketing disciplines that build results and a positive, collaborative cultureExcellent communication and interpersonal skillsProficient in MS Office Suite, Salesforce, GA4, Google Ads, CM360, etc to contribute data input across various toolsExperience with buy-side Ad Server implementation and campaign traffickingAbility to handle multiple campaigns, projects and tasksExperience in Tableau and Alteryx a plus but not required

　　EDUCATION

　　Bachelor´s degree in marketing or related field, or equivalent experience

　　REQUIRED WORK EXPERIENCE

　　Marketing experience - 5+Management experience in sales and marketing environment - 2+

　　PREFERRED QUALIFICATIONS

　　Vision ability close vision, peripheral vision, and ability to adjust focusExcellent leadership, organizational, communication and customer relation skills requiredAbility to multi-task and attention to detailPossess highly effective project management skills

　　MGN560 2023-26770 2023

　　Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.

　　A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

　　Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you're joining a strong community of more than 101,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.

　　Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.