Overview
The external communications manager drives buzz-worthy moments and earned media coverage for Topgolf, serving as a public voice of the brand and highlighting our company’s role in modern golf. This role will have high visibility across the company and advise senior leaders on external communications efforts.
Responsibilities
Foster relationships with relevant media contacts, building a mutually beneficial relationship
Prepare leaders across the company for interviews with the media, compling briefing documents and rehearsing as needed
Serve as a subject matter expert for best practices in grammar, messaging, writing and style
Conduct media outreach on everything from seasonal promotions to major PR initiatives, in partnership with our PR agency
Own the press release process, from writing and coordinating approvals to distributing and reporting
Media train fellow Playmakers across the company as needed in preparation for interviews
Provide external messaging guidance and creation for any needs that arise companywide
Lead our crisis communications strategy by drafting messages, monitoring and reporting coverage, and assisting with onsite media as required
Qualifications
Bachelor’s and/or Master’s Degree in English, Journalism, Communications, preferred
5+ years Corporate or agency role where external communications/media relations was the main focus, required
Must be able to handle confidential information with discretion
Excellent organizational skills and attention to detail with the ability to handle multiple projects and deadlines at once
Superb knowledge of AP writing style and its application
Effective time-management skills and the ability to work both in a team-oriented environment and independently with little direct supervision
Creative and critical thinking to develop global communications strategies across multiple audience segments
Exceptional writing, editing and proofreading skills
Self-motivated, self-starter
Ability to communicate clearly and effectively, both orally and in writing, at all levels within and outside the organization
Confidence and comfort collaborating with Playmakers at all levels of the organization and advising on communications strategies and plans
Proven ability to think outside the box when it comes to external communications strategies
A roster of media contacts already intact is a huge plus
Ability to master our company’s approachable tone in writing
Experience managing budgets is an asset
Travel up to 10% - Potential travel for major company events.
ADA
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.
Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.
Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.
Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Bachelor’s and/or Master’s Degree in English, Journalism, Communications, preferred
5+ years Corporate or agency role where external communications/media relations was the main focus, required
Must be able to handle confidential information with discretion
Excellent organizational skills and attention to detail with the ability to handle multiple projects and deadlines at once
Superb knowledge of AP writing style and its application
Effective time-management skills and the ability to work both in a team-oriented environment and independently with little direct supervision
Creative and critical thinking to develop global communications strategies across multiple audience segments
Exceptional writing, editing and proofreading skills
Self-motivated, self-starter
Ability to communicate clearly and effectively, both orally and in writing, at all levels within and outside the organization
Confidence and comfort collaborating with Playmakers at all levels of the organization and advising on communications strategies and plans
Proven ability to think outside the box when it comes to external communications strategies
A roster of media contacts already intact is a huge plus
Ability to master our company’s approachable tone in writing
Experience managing budgets is an asset
Travel up to 10% - Potential travel for major company events.
ADA
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.
Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.
Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.
Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Foster relationships with relevant media contacts, building a mutually beneficial relationship
Prepare leaders across the company for interviews with the media, compling briefing documents and rehearsing as needed
Serve as a subject matter expert for best practices in grammar, messaging, writing and style
Conduct media outreach on everything from seasonal promotions to major PR initiatives, in partnership with our PR agency
Own the press release process, from writing and coordinating approvals to distributing and reporting
Media train fellow Playmakers across the company as needed in preparation for interviews
Provide external messaging guidance and creation for any needs that arise companywide
Lead our crisis communications strategy by drafting messages, monitoring and reporting coverage, and assisting with onsite media as required