Position Purpose:
The Manager, Art Direction is responsible for the guidance of creative associates across all channels. These responsibilities include creating and communicating concepts, implementing promotional/marketing strategies and developing creative solutions. The Manager, Art Direction will work with and provide guidance to the creative team including designers, copywriters and other production specialists. Balancing creative thinking with solid leadership skills, this associate will work cross-functionally to successfully translate concepts to visual expression at scale.
Key Responsibilities:
30% Continuous Improvement - Help establish art direction standards for creative production; Improves art direction and creative quality by studying, evaluating and improving creative methods used; Support dissemination of final creative assets to capture best practices and share across creative organization; Maintain stewardship of The Home Depot brand image, tone and feel. Collaborate with designers and other team members to share best practices and ensure consistency in creative execution
50% Creative Excellence and Execution - Drive creative excellence, best practices and consistent creative execution across all channels; Provide a high level of conceptual thinking with the ability to understand how copy and art work within a concept; Ensure story lines are aligned with creative concepts and THD brand standards; Attend and support production shoot logistics, review shooting boards to ensure necessary content is captured and approved as made real time; Provide creative oversight and input (on creative treatments) for creative assets, both internally-produced and agency-produced; Manage communications and updates to creative leadership as well as stakeholders; Oversee quality assurance of creative deliverables, from both internal teams and partner agencies, to ensure designs align with strategy and adhere to brand, channel and platform guidelines
10% Leadership - Mentor and coach team members through project development and performance management
10% Relationship Building - Support and maintain relationships by communicating updates across pods and production teams and help prepare materials for updates; Identify and partner with Campaign Activation Management team and Operations on opportunities for improvements in creative process, timelines, approvals, etc
Direct Manager/Direct Reports:
This position typically reports to Senior Manager, Creative
This position has 3 Direct Reports
Travel Requirements:
Typically requires overnight travel 5% to 20% of the time.Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.Working Conditions:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.Minimum Qualifications:
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Preferred Qualifications:
Previous creative leadership experience in a retail environment or advertising agency preferred
Experience guiding and leading omni-channel creative production teams
Portfolio demonstrating strong design, branding and storytelling abilities, with examples spanning consumer touchpoints (video/print/digital/social), preferably in a retail context
Experience working and leading creative teams in an agile work environment
Ability to develop others as individuals and formal leaders
Understanding of creative organization and omni-channel marketing channels
Ability to adapt and change in creative environments, multitask and prioritize
Insistence on design quality using data-driven decisioningand customer centric focus
Minimum Education:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.Preferred Education:
No additional educationMinimum Years of Work Experience:
5Preferred Years of Work Experience:
No additional years of experienceMinimum Leadership Experience:
NonePreferred Leadership Experience:
NoneCertifications:
NoneCompetencies:
Decision Quality
Collaborates
Ensures Accountability
Plans and Aligns
Communicates Effectively
Customer Focus
Develops Talent
Drives Results
Manages Conflict
0 - 0
Regular Associate
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.