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Lead Product Management & Develop
Lead Product Management & Develop-March 2024
Dallas
Mar 28, 2026
About Lead Product Management & Develop

  Job Description:

  Lead Product Marketing Manager

  As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined.

  Learn more about AT&T's cutting edge opportunities with a wide range of career paths in emerging and ground breaking technologies. We're so much more than just a phone company!

  AT&T Lead Product Marketing Manager is a seasoned professional skilled in developing and implementing marketing strategy for highly complex products and services. As a seasoned marketing professional, the AT&T Lead Product Marketing Manager understands the dynamics of the industry, new and emerging products technologies and or applications, has a thorough understanding of AT&T customers’ needs and ensures the development of a compelling customer experience; driving results and product accountability.

  Roles and responsibilities of the Lead Product Marketing Manager include but is not limited to the following:

  Responsible for the success of AT&T FlexWare and SD-WAN solutions through development and execution of comprehensive marketing plans including new and emerging products, technologies and/or applications.

  Drive AT&T FlexWare + SD-WAN sales and marketing programs to all channels

  Introduce new offers in the marketplace for AT&T FlexWare and SD-WAN solutions, offers are put together with edge solutions products and or other AT&T Business products (for example transport)

  Offer management with focus on key sales segments, execute Go-To-Market plans to achieve revenue growth.

  Conduct multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share/penetration, and profitability objectives

  Identify, monitor and analyze internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new uses for the product

  Provide continuing product surveillance and management of established product to attain financial objectives

  Accountable for revenue attainment and profitability and success of product or group of products through development and execution of comprehensive marketing plan

  Act as the foremost expert within the product marketing discipline and an acknowledged authority within the organization

  Develop business plans and product positioning in the marketplace.

  Collaborate with other AT&T offer teams to ensure customer experience and business services positions AT&T as the continued leader

  Work with marketing and sales operations teams to develop service delivery and channel enablement plans.

  Develop compelling positioning and value proposition and selling tools

  Market Analysis: assess market and customer dynamics and incorporate into offer development and lifecycle activities.

  Perform competitive analysis to evaluate product capabilities, pricing, promotion, distribution; analyze how these impact market share;

  Rationalize solution offerings by performing map/gap analysis against current offering and market opportunities.

  Establish requirements to effectively manage and track to a plan of record, including total sales, revenue, churn and contribution

  Foster strong relationships with internal and external resources. Engage with different functional teams and business units (in order to drive business success and optimization.

  Acts as team lead as needed to provide leadership to less experienced professionals

  Education: Typically requires a Bachelors’ degree. MBA preferred

  Experience: Typically, this position is considered the foremost expert within the product marketing discipline and an acknowledged authority within the organization.

  Supervisory: No.

  Required Qualifications:

  Five years product marketing management experience

  Must be comfortable with conveying the value of new and emerging products, technologies or applications to senior level management and across a diverse product team

  Product launch and lifecycle management experience

  Previous experience leading a cross-functional organization in executing projects from ideation to completion

  Strong analytic and fact-based decision-making skills

  Ability to manage multiple projects simultaneously and operate in a fast-paced, high-growth professional environment

  Must possess both outstanding written and oral communication skills

  Must be proficient using Microsoft Office products including Word, Power Point, Excel and Outlook.

  Desired Qualifications:

  Six or more years product marketing management experience, preferably in business new product development

  Product marketing management experience within high tech, software and/or wireless/telecom industry highly preferred

  Our Lead Product Management & Develop earn between $115,000 - $215,800. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

  Joining our team comes with amazing perks and benefits:

  Medical/Dental/Vision coverage

  401(k) plan

  Tuition reimbursement program

  Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

  Paid Parental Leave

  Paid Caregiver Leave

  Additional sick leave beyond what state and local law require may be available but is unprotected

  Adoption Reimbursement

  Disability Benefits (short term and long term)

  Life and Accidental Death Insurance

  Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

  Employee Assistance Programs (EAP)

  Extensive employee wellness programs

  Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

  A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups.

  And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

  AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

  Ready to close the deal on a career with AT&T?

  Apply today.

  Weekly Hours:

  40

  Time Type:

  Regular

  Location:

  Dallas, Texas

  Salary Range:

  $143,800.00 - $215,800.00

  It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.

  AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws

  We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status

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