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Lead Direct Marketing Professional, Fitness, NA
Lead Direct Marketing Professional, Fitness, NA-November 2024
Beaverton
Nov 2, 2025
ABOUT NIKE, INC.
Nike designs, markets, and distributes athletic footwear, apparel, equipment, and accessories for sports and fitness activities globally.
10,000+ employees
Consumer Goods & Services, Technology
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About Lead Direct Marketing Professional, Fitness, NA

  Become a Part of the NIKE, Inc. Team

  NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

  NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

  Become a Part of the NIKE, Inc. Team

  NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game!

  WHO ARE WE LOOKING FOR?

  We're looking for an experienced retail brand marketing leader who can help us develop and drive retail brand marketing strategies for our Fitness products across multiple retail concepts. We desire a creative, people-first teammate who will obsess consumer insights, understand shopping behaviors (O2O) and journeys in store, and build unbelievable product and innovation stories and experiences to drive demand and impact across the marketplace. This individual will immerse themselves in the fitness performance business and constantly be looking for opportunities to evolve and improve the way we tell our fitness product stories in store, all in an effort to connect with consumers and drive sales.

  The ideal candidate loves working in a fast-paced, ever-evolving, positive and collaborative team environment. This person will collaborate with a broad group of cross-functional partners to develop and implement comprehensive go-to-market plans and develop communication strategies to influence our consumers at all points in store.

  WHAT WILL YOU WORK ON?

  You will work closely with the North America Brand Marketing team, Store Merchants and the Visual Merchandizing & Styling team to align on key seasonal and 365 performance fitness product stories for the geo. You will be responsible for understanding both the art and science of marketing; obsessing the performance business, consumer insights and the creative ways we tell our product stories in store. As the performance fitness product and retail expert, you will partner closely with the concept marketing teams to assist in building the wholistic seasonal store brand plan across concepts and ensure that the fitness product is properly represented. You will partner with Global, Geo and City CDM, your Retail Brand counterparts to set, adopt and enrich seasonal Retail Brand strategies that define the vision for product presentation, communication and consumer experience in North America. You will also work closely with the Retail Brand design team to build the vision for how the product storytelling comes to life in store. You will obsess how the in-store digital experience enhances the consumer experience by working closely with the CDM digital counterpart and app experts.

  WHO WILL YOU WORK WITH?

  If this is you, you will report directly into the Retail Brand Director for Running, Fitness & Kids. You will be part of a team that collaborates daily with the Nike Stores Concept teams, Visual Merchandising & Styling, Stores Merchants, Retail Brand Design, Brand Marketing, Digital Brand teams, Global teams and City/Territory teams all with the goal to tell amazing stories and increase awareness and sales in the marketplace.

  WHAT YOU WILL BRING?

  5+ years of retail brand experience (building and implementing strategies)Large Fleet, vertical retail experienceA strong understanding of the fitness consumer, shopping behaviors, retail journeys and retail trendsA passion for product and storytelling!A dedication to detailsA track record of implementing a test and learn offenseA passion for business and data, and how those inform plansThe ability to fail forwardExceptional written, verbal, visual communication and presentation skillsSelf-motivated with excellent organizational skillsPro-active problem solver, with an ability to assess an issue and develop action steps for resolutionAn impeccable ability for balancing creativity with business needs, inspired by the "now and next" and keeping the consumer at the center of the work.Able to work as part of a matrix, with an ability to collaborate cross-functionally towards a common goalCan-do demeanor with shown ability of adapting to change in business needs or direction.A passion for the Athlete, Sport and Culture along with a sense of humor and modesty - ensuring team success, while having fun.Ability to travel 20% when safe

  NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

  NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

  Benefits

  Whether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.

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