Company Overview

　　Wherever you work and whatever role you fill, when you represent the Bridgestone name you know that you are a valued teammate who is part of our larger mission to “Serve Society with Superior Quality.” We start by offering each teammate more than just a salary. We provide formal training, competitive performance incentives, paid vacation and holidays, healthcare packages for full-time and part-time employees, and a 401k plan to help build your future.

　　We believe people can only provide superior service and quality to others when they are allowed to bring their whole selves to work and know they are supported. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you’re made of. Show us the smart stuff, the tough stuff, the bold, beautiful and brave stuff. Because who you are is what we need.

　　Bridgestone Americas, Inc. is headquartered in Nashville, Tennessee and is the U.S. subsidiary of Bridgestone Corporation headquartered in Japan. Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products to address the needs of a broad range of customers and industries.

　　Job Category

　　Sales & Marketing

　　Position Summary

　　The Consumer Replacement Tire Channel Marketing team is responsible for driving channel and customer growth through marketing leadership and partnership with our key customers. A key role on the team, the Channel Marketing Manager leads marketing initiatives for the Independent, Wholesale, Car Dealer, and Ecommerce Channel. This position collaborates closely with Sales teammates and customers to develop and execute marketing programs and promotions that drive profitable growth for Bridgestone.

　　Responsibilities

　　Develop and execute marketing plans, promotions, and programs to drive sales of Bridgestone and Firestone consumer replacement tires in the Independent, Wholesale, Car Dealer, and Ecommerce Channel

　　Build collaborative partnerships with key Sales (leadership and Field Sales) and customer stakeholders to lead and execute customer specific programs

　　Integrate with Product Marketing and the Marketing Center of Excellence (COE) to develop and execute marketing programs and support the results in a consistent customer and consumer experience across all touchpoints

　　Lead agency and vendor relationships to deliver programs through strong project management, budgeting, and creative briefs from ideation through execution

　　Maintain and evolve BridgestoneMarketing.com (Dealer portal); plan and activate marketing campaigns, and drive site enhancements/optimization

　　Lead execution and management of Pole Position and Co-op programs leveraged by the Independent/Dealer Channel, including leading agency partners administering programs

　　Complete analysis of program activation and post-program effectiveness

　　Manage budget for all Independent, Wholesale, Car Dealer, and Ecommerce Channel marketing initiatives and support ROY and analysis

　　Leverage market intelligence to identify trends, competitive threats and opportunities for growth

　　What the Candidate can expect to gain from this role:

　　In the first month: You will understand Bridgestone’s North Star and E8 vision and how your role and our team help deliver on that vision; you will fully onboard to our team, the cross-functional team, and agency partners with whom you’ll work regularly.

　　In the first 90 days: You will transition to complete ownership of our channel marketing programs to drive sell out for the Channel, including customized promotions and marketing support, Co-op, and Pole Position programs.

　　In the first 6 months: You will become a go to resource for our Sales teammates in the field responsible in your channel; you will be a leader for our agencies and vendors; you will lead 2024 annual business planning for the assigned Channel. You will also have an Individual Development Plan focused on your development as a marketer and business leader.

　　Ongoing: You will be on a team with a vision to be the destination and launching pad for Marketers and business leaders within Bridgestone through a culture of coaching, development and engagement. We look forward to investing in you!

　　Minimum Qualifications

　　Bachelor’s degree (MBA a plus)

　　Minimum of 5-8 years total Brand Management, Channel or Shopper Marketing, or Sales experience that includes working directly with franchises/retailers/dealers

　　Experience working with and influencing cross-functional teams, preferably in large matrix organizations

　　Demonstrates a bias for action in all areas of work; shows commitment to accountability and ownership of work

　　Manages through ambiguity and demonstrates an innovative approach to solving problems

　　Ability to plan and manage at both the strategic and operational levels

　　Ability to manage multiple and changing priorities in a fast-paced environment

　　Strong communicator, both oral and written

　　Familiarity with business analytics tools (Salesforce, Tableau, etc.)

　　Bridgestone is proud to be an Equal Employment Opportunity / Affirmative Action employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

　　Employment Eligibility

　　If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.