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Industry Principal, Retail&CPG Advertising/Marketing
Industry Principal, Retail&CPG Advertising/Marketing-April 2024
New York
Apr 1, 2026
About Industry Principal, Retail&CPG Advertising/Marketing

  Build the future of data. Join the Snowflake team.

  There is only one Data Cloud. Snowflake's founders started from scratch and designed a data platform built for the cloud that is effective, affordable, and accessible to all data users. But it didn't stop there. They engineered Snowflake to power the Data Cloud, where thousands of organizations unlock the value of their data with near-unlimited scale, concurrency, and performance. This is our vision: a world with endless insights to tackle the challenges and opportunities of today and reveal the possibilities of tomorrow.

  Snowflake is actively seeking an Industry Principal, Marketing & Advertising to join our Industry Sales Go-to-Market team. In this role you will be responsible for working with our Field Sales teams to develop and close new business for targeted accounts within the Retail, CPG, and Automotive sub verticals. In this role you will act as a visionary and an innovative industry expert and have the opportunity to apply your successful track record of building, overseeing, and developing enterprise software go-to-market strategies for the Marketing & Advertising vertical at Snowflake.

  You will collaborate closely with current and prospective customers acting as a trusted industry advisor to deeply understand their unique company challenges and goals.

  IN THIS ROLE YOU WILL GET TO:Have direct involvement with our most strategic Retail, CPG, and Automotive Brand and Agency accounts developing account strategies, building trusted relationships, speaking at industry events, and bridging Snowflake's vision for the industry from the CTO to the CMO.Build strategic relationships with the marketing ecosystem including marketers, system integrators, agencies and other demand side organizations.Partner with the industry product and industry marketing teams to develop and drive a cohesive industry go-to-market strategyDevelop and deploy an enablement strategy to build a strong foundation of industry knowledge within the organizationCollaborate with our product teams to prioritize and deliver industry-specific capabilities in future product roadmaps and drive Snowflake's Marketing product vision into the marketPartner with product marketing teams to drive industry awareness and pipeline developmentOversee account prioritization, solution and sales play creation to help educate and enable sales, sales engineers, pre-sales and customer success teams.Collaborate with partner and alliance teams to identify, recruit, and enable industry-specific system integrators and ISV partnersON DAY ONE WE WILL EXPECT YOU TO HAVE15+ years of industry experience working in, selling to, consulting to, or implementing technology for the Marketing industry, particular experience with a broad set of marketing and advertising technologies including CDPs, DMPs, Data Clean Rooms, Media Buying, Measurement tools, etc.Be well-versed in the overall challenges and opportunities impacting CPG, Retail, and Automotive Marketers, including privacy, personalization, and data driven marketing.Experience with consumer analytics, cloud or business intelligence technology strongly preferredExperience working directly with C-level executives and an ability to quickly establish credibility with senior leadershipUndergraduate degree, advanced degree preferredThe ability to travelThe following represents the expected range of compensation for this role: The estimated base salary range for this role is $250,000 - $357,000.Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.

  Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

  How do you want to make your impact?

  Snowflake is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, gender identity or expression, marital status, national origin, disability, protected veteran status, race, religion, pregnancy, sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

  Minimum Salary: 250000.00Maximum Salary: 357000.00Salary Unit: Yearly

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