Description

Essential Job Functions/Responsibilities

Meet admission and call volume targetsCoordinates daily sales and marketing operations including implementation of marketing initiativesBuild and monitor customer perceptions of ST. CROIX HOSPICE as a high-quality provider of services.Document all sales activity in the CRM per organizational requirementsEmploys marketing and promotional initiatives to achieve budgetary sales volume projectionsMaintains comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitors market positioningEnhances flow of communication between patient, family, caregiver, facility, physician team, and any other hospice support vendorsProvides patient, family, and caregiver with education on hospice and encourages informed decision makingAssists the Director of Patient Services/Regional Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitationsContinuously conducts market assessments and assists in developing a comprehensive marketing plan designed to meet budgetary volume projectionsAssist with coordinating and scheduling marketing events, vendor fairs, and exhibits within various territoriesAssists with ongoing training and support of Care Transition Team. Participate in mentoring and shadowing of Care Transition Coordinators to assist in territory managementAssists in orienting all new staff members of the marketing teamProvides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needsMaintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnelMaintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be providedMonitors and reports cost effectiveness of marketing effortsThe above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this descriptionWe offer amazing benefits including growth opportunities!

Qualifications