GTM Events Manager

　　Job Description:

　　As a GTM Events Manager, you will play a pivotal role in leading all go-to-market activities and communications for the global signature event portfolio at Sage.

　　Do you get excited about the end-to-end plan building? (targeted audience strategies, communications, and measurement in support the event goals and objectives) This role is a balance of communications of the business and understanding the purpose.

　　Why Sage? What's in it for you?

　　In addition to a comprehensive compensation package, you'll get to test and expand your strategic skills at a stable, global software company, contributing to a human-centric brand and products. Build your global network while collaborating and learning from diverse, customer-centric marketing teams committed to being creative, bold, and effective. Enjoy a working environment with values you can be proud of (Human, Trust, Bold & Simplify), where work-life balance and giving back to our communities via our Sage Foundation are supported (5 paid volunteering days per year).

　　How will you be set up for success? Your first 90 days:

　　Your first month is about learning all things Sage – our customers, our products, our market, our values. Within 90 days, you'll have gained enough information to start building out a plan to improve and implement your ideas so you can finally start executing. When you're ready, your leader will step back, empower, and support you to fully take the reins.

　　Qualifications: Is this for you?

　　• Proven experience in product marketing, particularly in defining and building compelling product propositions and successfully launching them to market.

　　• Strong grasp of commercial strategies, with a track record of executing against commercial objectives. Direct responsibility for meeting or exceeding Annual Recurring Revenue (ARR) targets.

　　• You over-index on communication, keeping all stakeholders in the loop and initiatives aligned.

　　• You are known for your resilience, positivity, and motivation to be better than the competition.

　　Key Responsibilities:

　　• Creating a GTM strategy that supports event and attendance goals

　　• Develop and maintain GTM campaign plan and overall schedule based on leadership feedback and event programming updates

　　• Architect and manage strategies for targeted audiences (prospects, migration, etc.) to include recruitment, on-site experience, post-event follow-up, etc.

　　• Drive GTM emails campaigns through marketing operations

　　• Develop colleague management plan that correlates to larger audience strategy including attendance, event role, etc.

　　• Formulate registration and attendance forecast, conversion rates factoring, event pricing model, other industry events, time of year, size and type of event, etc.

　　• Partner with event stakeholders and marketing strategy to determine what success looks and how we track those analytics including event related metrics (registration, sponsorship, attendance, NPS) and business related metrics (demand, leads, ROI, etc.)

　　• Understand Sage corporate tone of voice and brand guidelines.

　　#LI-EP1

　　Function:

　　Brand

　　Country:

　　United States

　　Office Location:

　　Atlanta;Lawrenceville

　　Work Place type:

　　Hybrid

　　Advert

　　People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than forty years, and people are driving our future as a great SaaS company. We're writing our next chapter. Be part of it!

　　At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites.

　　We invite you to join us and help us write our next chapter. Follow us on our social media sites to join in conversations about open positions and company news! #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us [email protected] assistance. All qualified applicants will be thoughtfully considered and never discriminated against based on their race, color, age, religion, sexual orientation, gender identity, national origin, disability or veteran status.

　　EOE AA/M/F/Vet/Disability Sage Software is an Equal Opportunity Employer. We comply with the laws set forth in the Equal Employment Opportunity in The Law poster:http://1sa.ge/EjaS30kzhpR