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Growth Marketing Lead
Growth Marketing Lead-May 2024
Atlanta
May 4, 2025
About Growth Marketing Lead

  "I can succeed as a Senior Audience Specialist at Capital Group."

  As a Senior Audience Marketing Specialist, you will lead a cross functional team building a marketing approach that drives acquisition and sales growth from our advisor audience. Leveraging business and engagement data, a robust and mature marketing technology stack, deep knowledge of response-driving marketing best practices and a cross functional marketing team focused on this audience, you will define and drive the execution of the marketing strategy to generate measurable and attributable impact.

  "I am the person Capital Group is looking for."

  You have experience establishing marketing priorities and driving effective execution and optimization for the audience by working with client segment teams, cross-functional partners, and marketing leadership.You can develop and implement the marketing strategy for the target audience or sub-audience to achieve the desired change in audience behavior or attitudes.You have experience in leveraging response marketing tactics to drive consistent action from audiences.You can partner with cross-functional marketing teams to develop and deploy marketing programs aligned to the business objectives and strategies.You have experience maintaining a client-facing role along with marketing managers and senior managers.You hold a master's degree (preferred)You have a minimum of 5 years of experience.

  Southern California Base Salary Range: $99,025-$158,440

  San Antonio Base Salary Range: $81,407-$130,251

  New York Base Salary Range: $104,972-$167,955

  Indianapolis Base Salary Range: $86,712-$138,739

  Atlanta Base Salary Range: $87,420-$139,872

  In addition to a highly competitive base salary, per plan guidelines, restrictions and vesting requirements, you also will be eligible for an individual annual performance bonus, plus Capital's annual profitability bonus plus a retirement plan where Capital contributes 15% of your eligible earnings.

  You can learn more about our compensation and benefits here.

  We are an equal opportunity employer, which means we comply with all federal, state and local laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking or any other characteristic protected by federal, state or local law.

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