Site Name: USA - Pennsylvania - Upper Providence, UK - London - Brentford

　　Posted Date: Dec 19 2023

　　Being part of Oncology at GSK is being part of something special. The focus of the organization couldn't be clearer - we are fueled by a personal passion to give our patients and our customers MORE. More of our selves, more to fight for and more moments that matter! Cancer continues to be a core area of intensive focus at GSK, and while much progress has been made in the past few years, more can be done to REDEFINE EXPECTATIONS in cancer care.

　　GSK has the opportunity to establish a new treatment standard of care for women with endometrial cancer. GSK is looking for a Marketing Director, who will be responsible for the leading the development of brand plans for GSK's lead asset in Immunotherapy and significantly improve patient outcomes in endometrial cancer. Are you looking for an opportunity to make an impact in patient lives and support a critical launch for the GSK Oncology Franchise?

　　The role:

　　Key areas of emphasis for you in this role include leading the development and execution of the promotional strategy inclusive of non-personal promotion and multi-channel marketing, focused on the asset's current and future launch indications.

　　This Global Marketing Director role will provide outstanding global executional marketing leadership, encompassing the whole of the marketing spectrum, HCP, Patient and Digital and Multi-Channel Marketing in relation to the asset's current and future indications.

　　 Key responsibilities :Lead the development and execution of promotional plans and programs, ensuring consistency with our strategic brand plan.Work collaboratively within global/local commercial matrix to lead the co-creation of marketing programs and ensure LOC pull-through.Deliver data driven marketing and contribute to GSK Oncology performance by leading personalized and automated digital marketing to key customer segments across future launch indications. This will include congresses as well and non-personal promotions.Lead the global cross-functional team through the relevant steps to deploy Data Driven Customer Experience - DDCX (Creation of data driven integrated personas, customer journey mapping & delivery of personalized modular content for each key customer segment), whilst ensuring all delivery is in line with GSK standards and policies.Drive digital innovation by developing ideas to reach our customers and enhance customer experience.Manage partner agency relationships, workflow, and related expense budgets.Partner with regulatory, medical, compliance and legal through the development and approval phases of to ensure all materials are held to the highest standards.Contribute to a culture of "One Team", driving organizational continuity and alignment across local operating companies (LOCs) and the Oncology franchise in a rapid-paced and agile way. Why You?

　　 Basic Qualifications Bachelor's degree in business, marketing, or scienceMinimum of 3+ in-line marketing experience, including launch experience.Minimum 2 years of marketing experience.Minimum if 3+ years pharmaceutical experience with experience in HCP and/or patient marketing. Preferred Qualifications Master's degree in relevant fieldAbility to utilize insights from key customers - patients, payers, providers - to drive key marketing decisions and forecasts.Experience leveraging organizational channels and influencing skills to facilitate successful project.Well versed in core product marketing principles and campaign executionDemonstrated ability to drive insights from analytics and create innovative customer-focused programs.Demonstrated strength in oral / written communications and cross-functional collaboration skills.Ability to manage complex, multi-disciplinary projects.Comfort operating in a highly regulated environment and industry#LI-GSK

　　 Why GSK?

　　Please visit GSK US Benefits Summary t o learn more about the comprehensive benefits program GSK offers US employees.

　　Why Us?

　　GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

　　Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We're committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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