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First-Party Data Business Solutions, PBNA
Overview
This role can be at any of the 3 HQ offices - NY, Plano, or Chicago.
Do you have a passion for media & data and how it influences consumerbehavior? Does being part of the media and consumer data revolutionexcite you? If becoming a thought leader in a space that is at theforefront of connecting with consumers is your aspiration, you could bethe perfect candidate to become the Associate Manager for First-PartyData Business Solutions for PepsiCo Beverages North America.
This is a unique and future-forward role that will work across thePepsiCo portfolio of brands to deliver increased ROI from our data andtechnology investments by deeply understanding business needs anddelivering solutions, thereby Powering Positive Growth.
Responsibilities
The Associate Manager will collaborate regularly with PBNA marketers andother functions to drive & achieve the following:
* Unlock Personalization at Scale by understanding how to meetstakeholder problems to solve using first-party data and then developsolutions to inform campaign/creative development.
* Unlock personalized value by translating portfolio objectives into afull-year calendar of tailored value offers to consumers.
* Showcase to brand teams their ability to use resources like PepsiCosproprietary Consumer DNA, PepsiCo Tasty Rewards, and our Tasty Makersinternal panel solution to efficiently unlock consumer insights.
* Understand the business need for different vendor contracts andidentify opportunities to use our current suite of 1P tools tostreamline or sunset them.
Compensation and Benefits
* The expected compensation range for this position is between\$81,000 - \$135,600 based on a full-time schedule.
* Location, confirmed job-related skills and experience will beconsidered in setting actual starting salary
* Bonus based on performance and eligibility; target payout is 10% ofannual salary paid out annually.
* Paid time off subject to eligibility, including paid parental leave,vacation, sick, and bereavement.
* In addition to salary, PepsiCo offers a comprehensive benefitspackage to support our employees and their families, subject toelections and eligibility: Medical, Dental, Vision, Disability, Healthand Dependent Care Reimbursement Accounts, Employee Assistance Program(EAP), Insurance (Accident, Group Legal, Life), Defined ContributionRetirement Plan.
Qualifications
* Bachelors degree required, advanced degree preferred
* 4+ years of consumer data, insights, audience, media, marketing, oragency experience
* Understanding of how to leverage data for insights, media, andmeasurement, including comfort working with technical teams
* Org savvy with ability to build relationships & credibility andcollaborate across internal stakeholders, as well as external agencies
* Exceptional written and verbal communication
* Proactive self-starter, able to work independently and buildconnections with key stakeholders on projects
* Problem solver who is able to diagnose a problem and creatively worktoward a solution
* Creative thinker who can bring innovation to projects and processes
* Comfortable with ambiguity and creating structure
* Solid organizational and project management skills with the abilityto manage multiple projects at once, delivering strong, detailedexecution
EEO Statement
All qualified applicants will receive consideration for employmentwithout regard to race, color, religion, sex, sexual orientation, genderidentity, national origin, protected veteran status, or disabilitystatus.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability/ Protected Veteran / Sexual Orientation / Gender I entity
If you\'d like more information about your EEO rights as an applicantunder the law, please download the availableEEO is the Law&EEO is theLaw Supplementdocuments. ViewPepsiCo EEO Policy.