Description

　　The Email Marketing Coordinator plays a crucial role in planning, implementing, and analyzing email marketing campaigns. This position involves collaborating with cross-functional teams, creating compelling content, and utilizing email marketing tools to achieve campaign goals.

　　Responsibilities:

　　Campaign Planning: Develop and execute email marketing campaigns aligned with overall marketing strategies and business goals.

　　Content Creation: Create engaging and relevant content for email campaigns, including copywriting, graphics, and multimedia elements.

　　Segmentation and Targeting: Segment email lists based on various criteria to ensure targeted and personalized communication to different audience segments.

　　Email Automation: Implement and optimize automated email marketing workflows, including drip campaigns, welcome series, and customer journey emails.

　　A/B Testing: Conduct A/B testing on various elements such as subject lines, content, and calls-to-action to optimize campaign performance.

　　Analytics and Reporting: Monitor and analyze key metrics, providing insights into campaign performance and recommending improvements for future campaigns.

　　Compliance: Ensure compliance with email marketing regulations, including anti-spam laws and data protection regulations.

　　List Management: Manage and grow email subscriber lists, ensuring data accuracy and cleanliness.

　　Collaboration: Work closely with other marketing team members, designers, and copywriters to ensure cohesive and integrated marketing efforts.

　　Stay Updated: Stay informed about industry best practices, emerging trends, and new technologies in email marketing.

　　Requirements:

　　Requirements

　　Bachelor's degree in Marketing, Communications, or a related field.

　　Proven experience in email marketing, with a focus on campaign management and execution.

　　Familiarity with email marketing tools and platforms (e.g., Mailchimp, Constant Contact, HubSpot).

　　Strong understanding of segmentation, targeting, and personalization strategies.

　　Analytical skills to interpret data and draw actionable insights.

　　Excellent written communication and copywriting skills.

　　Knowledge of email marketing regulations and best practices.

　　Detail-oriented with strong organizational and project management skills.

　　Ability to work collaboratively in a team environment.

　　Creative mindset with the ability to think strategically.

　　This job description provides an overview of the key responsibilities and qualifications for an Email Marketing Coordinator. Actual job requirements may vary depending on the company and industry.

　　Qualified candidates, please apply here and you may also reach out to Kristen Koehler at Robert Half Marketing and Creative. Email address listed in LI profile.

　　Innovation starts with people.®

　　Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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　　All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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