Job Description

　　How will you make an impact?

　　When you are part of the team at Thermo Fisher Scientific, you contribute to significant work, such as aiding customers in finding cures for cancer, protecting the environment, or ensuring our food's safety. Your work will have a real-world impact, and you will be supported in achieving your career goals.

　　As the e-Business Analyst – Team Lead you support the Global SEM & SEO Team in the Biosciences Division (BID), nested under the Life Sciences Group. You will manage a team of Business Analysts that focuses on ensuring data flow, analyzing and visualizing data, reporting, providing insights and actionable recommendations on marketing initiatives to optimize BID’s Global Search performance. Your team own multiple high-priority projects such as:

　　SEM budget forecasting and offering investment recommendations to drive channel critical metrics like web revenue and site engagement

　　Annual and quarterly channel goal forecasting with ongoing goal tracking

　　Crafting new dashboards to gain additional insight into customer behavior

　　The ideal candidate has extensive experience in building and automating reports and visualizing data in tools like Adobe Analytics and PowerBI. Candidates with experience in digital channels like SEM or SEO will be preferred.

　　You and your team will perform in-depth data analysis and visualization tasks to promote data-driven decisions and it’s a must that you are detail-oriented, proactive, analytical, and constantly seeking new opportunities to improve the performance and efficiency of our Search program.

　　Make a difference in the world through innovative and analytical campaign optimization, impacting the life sciences landscape. This is an opportunity to track & report on high-investment global Search campaigns and achieve results in a collaborative and high-performing digital marketing team using industry-leading platforms.

　　What will you do?

　　Collaborate

　　Work as part of the Search Marketing Team to measure and report on SEM and SEO initiatives

　　Lead a team of data analysts to create and maintain reporting processes and dashboards for BID’s Search channels

　　Work closely with SEM and SEO managers to provide insights and recommendations based on data

　　Build and Maintain

　　Own and manage SEO and SEM data from multiple sources such as Google Ads, Microsoft Ads, Adobe Ad Cloud Search, Adobe Analytics

　　Streamline current reporting and budget forecasting processes to achieve time savings for the Search team

　　Develop and maintain marketing performance dashboards; monitor, analyze, and tune reporting to improve digital marketing program success

　　Handle and integrate large volumes of data from various sources and provide actionable insights

　　Track trends, identify opportunities for increased investment, as well as cost savings to maximize return on investment

　　Project Manage

　　Manage and track multiple projects independently, prioritizing high-impact work

　　Prioritize projects based on projected impact and ensure deliverables are accurate, efficient, and address root causes.

　　Provide project status updates to the supervisor and business partners to set expectations on timelines, accomplishments, open questions, and risks

　　Participate in scrum ceremonies and follow agile principles as part of an agile team, leveraging project management software

　　Communicate

　　Communicate performance of search channels with recommendations, translating data into actionable insights driving KPIs

　　Build and maintain strong relationships, communicate regularly with business stakeholders to develop an up-to-date and in-depth understanding of business strategy and objectives

　　Evolve

　　Develop your and your team’s skills by implementing ongoing training programs to learn new platforms or tools

　　Keep up to date with the Search, Analytics and AI industry

　　How will you get here?

　　Education

　　Bachelor’s Degree required

　　Experience

　　Required:

　　7+ years of experience in B2B customer-driven digital marketing or eCommerce

　　6+ years of experience with analytics tools (e.g., Adobe Analytics, Google Analytics)

　　2+ years of experience with data visualization tools (e.g., PowerBI, Tableau)

　　2+ years of experience handling ETL processes using Data integration tools such as Big Query

　　Experience in budget forecasting for digital marketing channels for large annual budgets (>$15MM)

　　Strong Excel skills for bulk operations and process improvements

　　Experience managing multiple strategic stakeholders, including ownership and oversight of large budgets

　　Preferred:

　　Advanced understanding of paid search (SEM) and respective channel systems (e.g., Google Ads, Bing Ads, or other paid search engines, Adobe Media Optimizer, Kenshoo/Skai, Marin, DoubleClick, or Search Ads 360).

　　Advanced understanding of SEO and related tools (e.g., STAT, Moz, SEMRush, Google Search Console)

　　Prior experience leading a team

　　Experience with backlog management tools (e.g., Workfront, Jira)

　　Knowledge, Skills, Abilities

　　Excellent communication skills and the ability to present to business partners regularly

　　Leadership capabilities to lead and train the team for new changes

　　Strong analytical and problem-solving skills

　　Hands-on troubleshooting skills to fix data-related issues

　　Ability to analyze large and complex sets of data from multiple sources

　　Strong time management, organizational, planning, and prioritization skills

　　Attention to detail

　　Experience in agile methodology within a marketing organization is a plus

　　Must be available during off-hours to participate in shared meetings with team members based in the United States

　　Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.