Director Product Management, Microbiology

　　Location: Field, UT, United StatesPosition Type: Unfixed TermJob Function: Marketing

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　　A family-owned company, bioMerieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 44 countries and serve 160 countries with the support of a large distribution network. This includes our SLC site, formerly known as BioFire Diagnostics.

　　Description

　　We are seeking an accomplished and strategic Director of Product Marketing Management to lead our US product marketing management team and drive the success of our Microbiology product offerings. As the Director of Product Marketing Management, you will be responsible for tailoring and executing our product strategy to meet the unique needs of the US market, ensuring our products' continued growth and customer satisfaction. In addition, act as the regional "voice" with the global franchise and the product development teams to provide continuous feedback on product performance and customer needs to drive innovation.

　　If you are a strategic thinker with a strong track record in regional product management and are eager to drive the success of our products in diverse markets, while also ensuring their effective setup for sales, we encourage you to apply and join our dynamic team.Primary Duties

　　*Regional Product Strategy:

　　** Develop and execute regional product strategies that align with overall company goals and market dynamics.* Collaborate with global product leadership to adapt the overarching product roadmap for specific regional requirements.

　　Product Positioning and Messaging:** Defining and crafting the messaging and positioning of products to communicate their unique value proposition, benefits, and differentiation.

　　Sales Enablement:** Creating sales tools, collateral, and resources that provide the sales team with the information and assets they need to effectively sell the product.

　　Competitive Analysis:** In collaboration with the Market Research and Insights team, monitor and analyzing the competitive landscape to identify strengths and weaknesses relative to competitors' offerings.

　　Product Launch Coordination:** In collaboration with the Marketing Management Lead, develop plans for launching new products or features to the market, including target audience identification and pricing strategies.* Collaborating with cross-functional teams to ensure a successful product launch.

　　Customer Communication:** Crafting customer-facing content such as case studies, whitepapers, and product guides to support customer education and engagement

　　Product Forecasting:** Utilize historical data, market trends, and input from regional sales teams to create accurate product forecasts for designated regions.

　　Product activation:** Lead the efforts to ensure all products are effectively prepared for sale within the region, including sales collateral, documentation, training, and sales enablement tools.

　　Cross-Functional Collaboration:** Work closely with global product management, engineering, and all commercial teams to ensure alignment on regional product strategies.* Collaborate with regional sales teams to understand customer feedback, market trends, and sales challenges.

　　Product Lifecycle Management:** Monitor the performance of products in the region and oversee necessary updates and improvements throughout their lifecycle.

　　Stakeholder Engagement:** Act as the key point of contact for regional product-related inquiries and collaborate with stakeholders to... For full info follow application link.