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Director, Event Sales - View Boston
Director, Event Sales - View Boston-March 2024
Boston
Mar 29, 2026
About Director, Event Sales - View Boston

  Description

  LEGENDS

  Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

  FOR ATTRACTIONS

  Global Attractions is a natural progression from Legends 360-degree platform for success. Our unrivaled guest experience and deeply researched sales and planning methodologies give us an edge. Legends currently operates 10+ attractions around the globe. We bring together some of the brightest experiential and attraction masterminds around the globe to ensure each brilliant idea is regionally relevant and destined to dazzle, delight and drive a steady stream of diverse visitors.

  Custom narratives to guide the journey, delivered to deeply engage distinct visitor groups

  Bold and dramatic design to push the envelope on the physical space and inspire awe and wonder

  Re-imagined dining experiences to delight local foodies

  Leading-edge technology and innovation to drive interactivity and create fully immersive experiences

  Legends manages all operations across ticketing, special events, sponsorship food and beverage and retail for Attractions partners.

  VIEW BOSTON

  View Boston, which encompasses the top three floors of the Prudential Tower, will feature immersive experiential exhibits and a bistro on the 50th floor, an indoor/outdoor cocktail lounge with a 360-degree outdoor viewing deck on the 51st floor, and a double high (24-foot) indoor viewing space on the 52nd floor. The destination, designed with the adventurer in mind, was created to be an attraction that welcomes locals, and domestic and international visitors, being the ideal stop as they begin their Boston experience. Whether they are interested in discovering famed institutions and coveted hidden gems through immersive interactive experiences or meeting friends for a sunset cocktail - their unforgettable Bostonian experience starts here. www.viewboston.com

  THE ROLE

  The Director of Event Sales will be responsible for developing and executing sales strategies that maximize revenue in venue rental and catering revenue for View Boston. This position will be responsible for hiring, training, supervising, and motivating the Legends event sales and catering staff to optimize team performance and for establishing and maintaining important relationships within the corporate community, with major private event and group clients/planners and throughout the tour & travel industry. The ideal candidate should have multiple years of first-hand sales and management experience, as well as an understanding of event operations and production. The ideal candidate is resourceful and innovative, a creative dealmaker with an entrepreneurial spirit and partnership-oriented mindset. They should be comfortable analyzing performance metrics, data, and analytics and how to utilize the information available to forecast and drive decision making. The Director of Event Sales should be comfortable speaking in public, a proven team leader, and can create and manage a positive and dynamic culture.

  ESSENTIAL FUNCTIONS

  Responsible for developing annual sales and marketing plans to meet and exceed budget for Private Events at View Boston.

  Effectively lead, manage, and mentor day-to-day functions of the event sales and catering management team.

  Build market awareness and drive leads through strategic, integrated sales and marketing campaigns in conjunction with Senior Marketing Manager.

  Partner with leadership to develop cross promotional programs to maximize event revenue sales year-round.

  Create and implement regular sales training initiatives to increase sales manager productivity and elevate overall sales team performance.

  Oversee the successful execution of high-profile and large-scale events, including but not limited to reviewing sales contracts, payment terms and special considerations to ensure deliverables.

  Update pricing models, refine packages, rate cards, and adjust revenue projections as required.

  Responsible for daily revenue tracking, campaign management and the regular communication of sales team performance to the Legends team.

  Build effective partnerships and relationships with key external stakeholders.

  Maintain open communications and effective collaborative relationships within Legends Attractions and View Boston.

  Perform other duties as assigned by View Boston management.

  QUALIFICATIONS

  To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  Bachelor’s degree required from four-year College or University.

  5+ years of related experience, preferably in a high-volume sales or event management role.

  Proven leadership experience in a sales environment including coaching, mentoring, hiring, training, and performance management.

  Ability to proactively prioritize, manage and complete multiple projects simultaneously within time constraints and with strong attention to detail.

  Will have strong strategic thinking, analytical, and leadership skills, along with excellent written and oral communication skills.

  Strong analytical and financial skills a must; understanding of data analysis, research process, market patterns, and demographic trends.

  Must be creative and resourceful with excellent negotiation and communication skills.

  Experience managing a wide variety of internal and external stakeholders. Master collaborator. Team player who excels in mediating among multiple divisions and external partners and vendors.

  Entrepreneurial, with the ability to balance strong creativity and innovation with practical solutions.

  Experience thriving in a fast-paced environment. Must have the ability to adapt to change on a daily basis.

  Passion for the space required.

  Ability to effectively evaluate risks and liabilities of special events and venue rentals.

  Excellent interpersonal and communication skills.

  Ability to develop and deliver sound recommendations to senior management.

  Organization and planning skills, ability to prioritize and handle multiple tasks.

  Ability to work both traditional and non-traditional hours (nights, weekends, holidays) as required.

  Ability to delegate effectively.

  Knowledge of Customer Relationship Management (CRM) preferred, or the ability to quickly learn, required.

  COMPENSATION

  Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

  WORKING CONDITIONS

  Location: On Site

  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

  Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.

  #LI-LH1

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