Job Description: About the Role: The Digital Marketing Manager at Toppan Merrill works collaboratively with field marketing managers, marketing operations and automation specialist and liaise with external digital partner agencies. What You'll Do: Lead the strategy and management of the corporate website and associated channels (all web, SEO/SEM, email, social media, and display advertising) with a heavy focus on modernizing and innovating Toppan Merrill's digital presence. Align with field marketing managers and marketing operations specialist to better understand customer needs to increase demand generation conversions by enhancing and personalizing the user experience. Play a key role in product and campaign launches and global brand development by creating digital strategic plans that innovate, enhance engagement, drive awareness and increase sales. Align with field marketing, marketing operations, and support global sales offices by developing lead generation and account-based marketing strategies for various theaters. Align with marketing directors and marketing operations to develop attribution models in ties with closed-loop analytics to help the organization understand marketing investments and media effectiveness throughout the entire funnel. Leverage data from marketing operations to provide insight into campaign success rates and accountable to identify and highlight tactics that are providing the highest quality conversions at the optimal spend. Develop prospect and customer segmentation strategies through lead scoring and nurturing programs to increase demand generation and/or retention. About You: Experience with corporate CRM. Preferred: Salesforce.com Experience with marketing automation platforms. Preferred: Salesforce.com Marketing Cloud Experience with CMS. Preferred: WordPress Demonstrable experience innovating or modernizing a brand Highly creative, with impeccable writing and presentation skills Strong analytical skills and solid knowledge of analytic tools to derive meaning from campaign data to drive actionable insight Current with the latest trends and best practices in digital marketing and measurement Qualifications and Experience: BS/MS degree in marketing or a related field preferred 5+ years of digital marketing experience. Preferred: B2B experience Why You Should Work Here: The ability to work in an environment that encourages creativity and fresh ideas The ability to be on the leading edge of SaaS driven technology solutions for capital markets and regulatory disclosure requirements The opportunity to join a well-established and growing company that has just completed its most successfulyear Toppan Merrill is an equal opportunity employer (EEO) and furthers the principles of EEO through Affirmative Action.