Digital & Downstream Marketing Manager - Med Device

　　Location of Work Remote, US

　　Employment Type Full Time Employee

　　Job Description

　　Our mission

　　At Corza Medical, our mission is to champion surgical providers with remarkable service and exceptional products that save time, money, and effort. We are a passionate team guided by our core belief that you should never have to choose between performance, value, and a quality customer experience. We are here to support you every step of the way.

　　Our brand promise

　　We deliver a collaborative experience by working directly with the surgical community to ensure you get the exact surgical tools you need at the right time and the right price.

　　Remarkable service: A seamless, personal process designed around you and your needs.

　　Trusted performance: Our product family is the result of years of experience championing surgeons and listening to their expertise.

　　Outstanding value: No matter the surgical specialty, we deliver quality products for all markets. Our people promise

　　Excellence is our Specialty and what makes us successful is our people. We are committed to fostering a positive, empowering and growth-oriented environment where all team members are encouraged to share their opinions and ideas. That means you will work alongside an accomplished and highly collaborative team that inspires commitment to our goal in attaining excellence in everything they do.

　　Job purpose

　　As the Downstream Marketing Manager, you will oversee Corza Ophthalmology's comprehensiveinitiatives aimed at promoting and selling existing products. This role integrates traditional downstream marketingstrategies with a digitalfocus and carries a global scope ofresponsibilities.

　　In this role, you will be customer-centric, a self-starter with proven ability to execute and work independently. You will work effectively cross-functionally, leading collaborative efforts with product management, marketing communications, sales enablement, medical education, and external partners. Additional responsibilities include all aspects of marketing such as positioning, messaging, creative development, project planning, sales team partnership & enablement, pricing, and promotions to maximize our portfolio value and impact.

　　What you will do

　　Understand the Ophthalmic customer mindset and barriers to adoption & utilization. Use that understanding to develop and drive successful growth programs.

　　Lead cross-functional teams in creating and executing tactical digital marketing efforts (email, SEM, SEO, social, etc.) that support our commercial team globally.

　　Ensure that the Corza Ophthalmology product portfolio is appropriately positioned digitally and that we educate customers on the key benefits of our products.

　　Lead the development of tools and programs to improve efficiency and increase sales.

　　Develop strategic programs to capture market opportunities based on brand and product performance analytics.

　　Coordinate with Corza’s Corporate Marketing team to ensure that messaging is on brand and consistent with company standards and objectives.

　　Own, represent, and champion the digital ecosystem that will support our business unit’s commercial growth globally.

　　Synthesize large amounts of information including customer feedback, quantitative data, research reports, market competition, and market insights to inform strategy.

　　Represent marketing at key customer meetings and corporate presentations.

　　Must conduct all work activities in compliance with Corza internal requirements and all applicable regulatory requirements. Corza internal requirements include compliance with ethics, environmental health and safety, financial and general business policies and requirements.

　　Demonstrate Corza Medical’s leadership behaviors and values.

　　What you will need

　　Bachelor’s Degree in Marketing/Business or related field

　　Experience with Salesforce Marketing Cloud (or a similar marketing automation platform) is strongly preferred

　　Ecommerce experience highly preferred

　　Ability to turn consumer insights into marketing actions and product innovation. P & L Ownership.

　　Ability to create a collaborative, accountable, and results-oriented work environment that supports cross-functional team effectiveness.

　　Excellent marketing skills with very strong business and financial acumen.

　　Proficient in digital marketing strategies across ecommerce, search engine optimization, search engine marketing and social media coupled with the ability to leverage digital insights for market growth and brand development.

　　Strong Project Management skills with the ability to manage projects independently from start to finish and meet deadlines.

　　Strong interpersonal, communication, influencing and analytical skills.

　　Ability to thrive in an entrepreneurial, fast-paced and dynamic environment.

　　Comfortable interacting with all levels of management, including senior leadership.

　　What we value

　　Customer First - We deliver extraordinary experiences.

　　Accountability - We do what we say.

　　Integrity - We do what is right.

　　Inspired - We love what we do.

　　One Global Team -We before me, always.

　　Join us today and Excel@Corza !

　　Corza Medical offers a competitive benefits package including medical, 401K, vacation and sick time, paternal leave and other benefits.

　　Corza Medical is an equal opportunity employer. Corza Medical evaluates qualified applicants without regard to race, color, marital status, religion, sex, sexual orientation, gender identity, age, national origin, physical or mental disability, veteran status or other protected characteristics.