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Digital Content Manager
Digital Content Manager-August 2024
Salinas
Aug 4, 2025
About Digital Content Manager

  KSBW 8 (NBC) / Central Coast ABC / Estrella TV Costa Central, part of Hearst Television is looking for an experienced multi-platform journalist to build our station's digital strategy. The Digital Content Manager is responsible for overall management and direction for all digital content efforts of our website and social media efforts along with developing strategies on emerging platforms. The Digital Content Manager serves as a member of the newsroom management team, reporting to the News Director, and spearheads the creation of unique, interesting and dynamic content for all digital platforms.

  Responsibilities

  Manage online content and operations. This includes selecting and writing material for all of our digital platforms. Develop and guide execution of strategies to meet digital goals. Creatively develop unique content, event coverage and project ideas for all digital platforms. Bring urgency, immediacy and real-time strategies to breaking news coverage. You will work with the digital editors, news crews and producers coordinating and producing content for digital platforms and television. Be an active leader and digital advocate in daily editorial meetings and other meetings with station management Coordinate training of all newsroom staff to maximize contributions to all digital platforms. The ideal candidate will be a fantastic coach and mentor who frequently shares best practices around digital content production and consistent feedback to everyone in the newsroom. Create digital projects involving news, sales and creative services departments aimed at creating revenue-generating content and projects. Interface with the corporate digital team and other Hearst TV stations on implementation and sharing of best practices Have a great eye for videos with viral potential for all station digital platforms. Communicate important metrics concerning digital growth and trends to internal stakeholders Requirements

  Experience with digital content management Must have a working knowledge of digital technology. Familiarity with digital analytics Knowledge of Search Engine Optimization Ability to calmly handle breaking news situations Hearst Television is a proud supporter of military veterans. Related military training and experience will be considered. Bilingual a PlusDiversity Statement

  At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

  Benefits

  Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  Medical | Dental | Vision 401(k) matching Emotional Wellness Support Paid Time Off Paid Parental Leave LGBTQ+ Health Services Additional benefits to meet your and your family's needsThe estimated base salary range for this role is between $70,000 and $80,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

  ABOUT US

  Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

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