CRM Manager

　　Location:

　　London

　　Department:

　　Marketing

　　Salary Details:

　　Not Specified

　　Advertising End Date:

　　19 Feb 2024

　　Job Description

　　Your role: Reporting into the Senior CRM Manager, the CRM Manager will support marketing campaigns for both retention and acquisition of The Times and Sunday Times. They will have creative flair, an eye for attention to detail and be a quick learner. They will be willing to learn and confident in owning end-to-end projects in a fast paced environment. This role will manage the Broadcast email marketing schedule in addition to leading and driving a test and learn culture.

　　Day to day you will:

　　Responsible for coordinating and delivering Broadcast campaigns including planning, creative briefing, stakeholder management and the QA process.

　　Responsible for interpreting briefs, understanding objectives and managing stakeholders to deliver output on time and accurately.

　　Leading on a variety of important CRM projects. Managing time and multiple work streams concurrently, you’ll be organised and efficient in tracking progress, and personable in building up good relationships with stakeholders across the business to influence the success of your work.

　　Working closely together with our Adobe Developers in creating a detailed data audience brief.

　　Understanding The Times and Sunday Times’ data structure and permissions to inform segmentation in data selection briefs.

　　Implement testing plans on content, delivery and data.

　　Develop the look and narrative structure for a variety of design campaigns.

　　Monitor and report on email deliverability and investigate any deliverability issues if they arise.

　　Manage the weekly performance reporting to make data driven recommendations.

　　Continuously assess campaign performance, key performance indicators (KPIs), and customer engagement metrics, making adjustments as needed.

　　Drive CRM initiatives and be confident presenting to a cross functional team.

　　Support the team when necessary in their projects, taking on ad-hoc tasks and projects where necessary.

　　What we’re looking for from you:

　　Strong experience within CRM

　　Experience of Adobe campaign, Moveable Inc and Tableau is desired but not compulsory

　　Excellent communication skills for stakeholder management and ability to work across cross-functional teams

　　Ability to prioritise and work on multiple projects at the same time, some with conflicting deadlines

　　Experience in using personalisation and dynamic targeting is a bonus

　　Passionate about the work you do, embracing every opportunity to do your best work

　　Principled in the way you go about your role and the decisions you make

　　Purposeful with a strong desire to achieve and deliver work to a high standard

　　We are News UK : One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, TalkTV and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.

　　Life at News

　　Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

　　To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through ourDiversity, Equity and Inclusion Strategy (https://www.news.co.uk/more-than-the-news/diversity-inclusion/) , which focuses on three main priorities - attracting talent from a wider, more representative pool, developing equity programmes to drive better representation in our leadership, and ensuring diversity and inclusivity in our workforce as well as the journalism and content we produce. We also currently have12 employee led networks and groups (https://www.youtube.com/watch?v=IMCi-KiMlL4&t=2s) that support our strategy and connect like minded employees socially.

　　Benefits

　　Maternityleave up to 18 weeks full basic salary &paternityleave up to 2 weeks

　　Wide range oftrainingavailable, plus full LinkedIn Learning access

　　Private medical insuranceincluding coverage for pre-existing conditions

　　Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes

　　‘Bikes for Work’and ‘Electric Car’ scheme

　　Up to 60% discount on Harper Collins books

　　Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities

　　Access towellbeing benefitssuch as EAP, physio/massage and counselling

　　A generouspensionscheme with employer contributions of up to 5%

　　25 daysholiday, plus bank holidays and up to 4volunteeringdays per year

　　We want to ensure that everyone we meet has the opportunity to perform to their best when applying for a role. Please let us know, at any stage, whether you require any reasonable adjustments during the recruitment process, and we will do our best to accommodate.