Requisition ID: 61318

　　ABOUT WHIRLPOOL CORPORATION

　　Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit, Yummly and InSinkErator. In 2022, the company reported approximately $20 billion in annual sales, 61,000 employees and 56 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

　　The team you will be a part of

　　The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands. May be responsible for social media marketing and online community management.

　　Your responsibilities will include

　　CRM Funnel Analysis

　　Conduct in-depth analysis of the CRM funnel, from lead generation to conversion and retention.

　　Identify key performance indicators (KPIs) and establish benchmarks for CRM success.

　　Diagnosis and Strategy Development:

　　Diagnose performance gaps within the CRM funnel and develop targeted strategies for improvement.

　　Collaborate with cross-functional teams to align CRM initiatives with overall business objectives.

　　Execution and Implementation:

　　Take a hands-on approach to implement CRM strategies and optimise customer journeys.

　　Execute audience automation through SQL queries and create compelling emails using basic HTML.

　　Utilise Salesforce Marketing Cloud to execute targeted campaigns, personalised communications, and customer segmentation.

　　Data-driven Decision Making:

　　Analyse customer data to gain insights into preferences, behaviour, and trends.

　　Utilise data analytics to drive decision-making and continuously refine CRM strategies.

　　Use SQL queries to extract and analyse data for audience segmentation and personalised communication.

　　Leverage GDPR knowledge to ensure compliance in all CRM activities and data.

　　Performance Monitoring:

　　Implement tracking mechanisms to monitor the performance of CRM initiatives.

　　Regularly report on key metrics and provide actionable insights for improvement.

　　Collaboration and Communication:

　　Work closely with the marketing, sales, and customer service teams to ensure seamless integration of CRM strategies.

　　Communicate effectively to share insights and updates with relevant stakeholders.

　　Minimum requirements

　　Minimum of 2 years of experience in a CRM-focused role within an e-commerce or related industry

　　Proven track record of successfully optimising CRM funnels and driving measurable results

　　Hands-on experience with Salesforce Marketing Cloud (mainly building and sending emails, audience segmentation and journey maintenance)

　　Proficient in data analysis and visualisation tools (e.g., Excel, Tableau) and Google Analytics 4

　　Basic HTML skills for email creation and customization

　　Strong analytical and problem-solving skills

　　Ability to translate data insights into actionable recommendations

　　Demonstrated ability to work in a fast-paced environment and meet performance targets

　　Results-oriented with a focus on achieving and exceeding goals

　　Preferred skills and experiences

　　Copywriting skills for crafting compelling and effective messaging

　　Knowledge of Google Ads to coordinate CRM strategies with advertising efforts

　　Paid Media knowledge (Meta, Google, Microsoft, Criteo, Social, etc)

　　What we offer

　　At Whirlpool we will offer a competitive salary and an excellent benefit package. As of day one you will have a great variety of responsibilities, while being part of an amazing international, innovative and dynamic organization. Within the organization there are opportunities to develop and grow, depending on your ambitions; you own your career!

　　Connect with us and learn more about Whirlpool Corporation

　　See what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .

　　At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.