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Consumer Insights Senior Associate
Consumer Insights Senior Associate-May 2024
New York
May 1, 2025
ABOUT FANDUEL
FanDuel is an innovative sports-tech entertainment company that’s changing the way consumers engage with their favorite sports, teams, and leagues.
1,001 - 5,000 employees
Consumer Goods & Services, Technology
VIEW COMPANY PROFILE >>
About Consumer Insights Senior Associate

  ABOUT FANDUEL

  FanDuel Group ("FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

  FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey, Georgia, California, Oregon, Canada and Scotland.

  Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.

  FanDuel is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.

  THE ROSTER

  At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We're dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does "winning" look like at FanDuel? It's recognition for your hard-earned results, a culture that brings out your best work-and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we'll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of "We Are One Team" runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

  THE POSITION

  Our roster has an opening with your name on it

  FanDuel is seeking a Consumer Insights Senior Associate to execute a high-impact research agenda to help develop in-depth consumer understanding, focused primarily on the Sportsbook business. The Senior Associate will collaborate with teams across the marketing and commercial organizations to identify and operationalize projects that generate actionable insights.

  Reporting to the Market Insights and Research Director, this role is part of a critical and impactful team, helping to shape the long-term strategic direction of our brands, marketing, and overall business.

  THE GAME PLAN

  Everyone on our team has a part to play

  Working with the Market Insights and Research Director, assist in managing qualitative and quantitative custom research projects, including brand and customer tracking programs, from conceptualization to reporting and interpretation.Responsible for scoping ad hoc research projects and objectives, planning sample specifications, identifying/designing optimal methodologies, developing and programming surveys, and analyzing and reporting timely, error-free data and insightsProvide support in efforts to evolve and enhance brand and customer tracking initiativesAssist the team in addressing business requests by synthesizing data from custom research, syndicated sources, and other internal analytics and business intelligence sources and translating learnings into visually-compelling presentations and POVsAssist Research team members on additional projects, as needed, with data pulls, analysis, and presentation developmentBuild trusted relationships with cross-functional teams and stakeholders, and actively engage in presenting and socializing insights to aid in decision-making and inspire actionMaintain regular reporting of insights to help internal clients understand the category and brand landscapeCollaborate with team to manage key vendorsParticipate in team efforts to improve and discover innovative/actionable research methodologies

  THE STATS

  What we're looking for in our next teammate

  3+ years of market research and/or consumer insights experience with at least 2+ years on research vendor side2+ years of experience managing custom research projects from conceptualization to completion.Proven proficiency with sampling, survey design, and data analysis.Experience with brand tracking & customer tracker research toolsAbility to leverage and integrate information from a variety of sources to generate insights.Proficient in creating stories and gleaning actionable insights from a variety of disparate data setsProficient in visualizing data effectively and presenting to key internal clientsA critical thinker with strong analytical skillsDemonstrated ability to be a pragmatic problem-solverCurious, agile, and team-orientedStrong oral and written communication skillsAcute attention to detail, strong organizational skills, and ability to manage multiple disparate projects concurrentlyExperience with Qualtrics and/or other DIY Survey creation toolsStrong Excel and PowerPoint skills required, experience with Tableau or other data visualization tools preferred.Experience in technology, sports, or gaming categories a plusBachelor's degree required.

  PLAYER BENEFITS

  We treat our team right

  From our many opportunities for professional development to our generous insurance and paid leave policies, we're committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:

  An exciting and fun environment committed to driving real growthOpportunities to build really cool products that fans loveMentorship and professional development resources to help you refine your gameBe well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another

  FanDuel is an equal opportunities employer and we believe, as one of our principal states, "We Are One Team!" We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance. Having a diverse and inclusive workforce is a core value that we believe makes FanDuel stronger and more competitive as One Team!

  The applicable salary range for this position is $80,000 - $110,000, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.

  This role includes flexible time off (including unlimited paid time off for full-time employees) and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

  #LI-Hybrid

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