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Data Science Manager, Marketing Mix Model
Data Science Manager, Marketing Mix Model-March 2024
Atlanta
Mar 16, 2026
ABOUT FANDUEL
FanDuel is an innovative sports-tech entertainment company that’s changing the way consumers engage with their favorite sports, teams, and leagues.
1,001 - 5,000 employees
Consumer Goods & Services, Technology
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About Data Science Manager, Marketing Mix Model

  ABOUT FANDUEL

  FanDuel Group ("FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

  FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey, Georgia, California, Oregon, Canada and Scotland.

  Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.

  FanDuel is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.

  THE ROSTER

  At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We're dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does "winning" look like at FanDuel? It's recognition for your hard-earned results, a culture that brings out your best work-and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we'll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of "We Are One Team" runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

  THE POSITION

  Our roster has an opening with your name on it

  FanDuel is looking for a data science manager to lead the team developing and evolving our internal Marketing Mix Model. You will help manage the roadmap and evolve our current model to help deliver actionable insights driving business KPIs. You will manage a group of data scientists and analysts to continually evolve the various tools, models, and data visualizations, in order to drive better decision making in our marketing team.

  THE GAME PLAN

  Everyone on our team has a part to play

  Lead the Marketing Mix Model team to ensure models and outputs are evolving with our businessOptimize, scale and improve the existing MMM to increase relevance and actionability of the results providedWork with the MMM team to produce specific insights around the impact of past and future media investmentHelp create, modify and evolve timeseries models and forecast to quantify the real word impact of marketing tactics on commercial KPIsLead projects from start to finish, maintain a roadmap, set proper expectations, and communicate timely and adequately with the marketing stakeholders, while also managing internal partners on data delivery and process improvementsImprove and strengthen existing data pipelines, while also scaling and building out pipelines for future marketing data sourcesCreate and maintain automated reporting processes for visibility and self-service for marketing and group-wide teams Own presentations to senior stakeholders, focusing on results and impactful actionable insights, adjusting the communication style to the audience

  THE STATS

  What we're looking for in our next teammate

  5+ years of experience in Data Science (hands-on experience with MMMs strongly recommended)Bachelor's Degree in a highly numerate major (Math, Stats, Econ, etc.) or relevant experience in data and/or business analysis Hands on experience working with MMMs with an understanding of the technical elements required in building and maintaining forecasts and advanced models preferred Experience using simulations for scenario analysis and recommendations Experience delivering model result to business users and have recommendation implemented Proficiency in SQL and Python or R required Can write production level code, understand principles of programming preferred Experience with techstacks such as MLFlow, Spark, Databricks, Sagemaker preferred Experience working in groups and being part of smaller intra year projects Interest in Sports and/or Sports Gaming preferred

  PLAYER BENEFITS

  We treat our team right

  From our many opportunities for professional development to our generous insurance and paid leave policies, we're committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:

  An exciting and fun environment committed to driving real growthOpportunities to build really cool products that fans loveMentorship and professional development resources to help you refine your gameBe well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another

  FanDuel is an equal opportunities employer and we believe, as one of our principal states, "We Are One Team!" We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance. Having a diverse and inclusive workforce is a core value that we believe makes FanDuel stronger and more competitive as One Team!

  #LI-Hybrid

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