Community Impact Coordinator

　　Job Details

　　Level

　　Experienced

　　Job Location

　　Team United HQ - St. Joseph, MI

　　Position Type

　　Full Time

　　Education Level

　　Bachelors Degree

　　Travel Percentage

　　Negligible

　　Job Shift

　　Day

　　Job Category

　　Marketing

　　Description

　　This is a hybrid position with the expectation of being onsite in St. Joseph, MI

　　United Federal Credit Union has served its Members since 1949 by helping them to build a sound financial future. United is based in St. Joseph, MI, with additional branches in Arkansas, Indiana, Michigan, Nevada, North Carolina, and Ohio. United, as a not-for-profit company, takes its commitment to both Members and the community to heart by improving lives and bettering local neighborhoods through financial tools and resources. The employees who work at United, known as Team United, are rooted in their communities as friends, family, volunteers, and mentors. For more information visitwww.UnitedFCU.com.

　　General Summary(What is done and why)

　　The Community Impact Coordinator is responsible for coordinating and executing community focused marketing activities, events, and sponsorships that support the organizational strategy. Building effective community relationships, the Community Impact Coordinator will support the Member experience through brand experiences that reflect the overall United brand and giving strategy.

　　The Community Impact Coordinator activates the giving strategy by identifying the overarching relationship and community support goals and creating opportunities for the United brand to formulate positive impressions through compelling public interaction. The Community Impact Coordinator will understand the strategy and creatively execute experiences that align with the impact goals. Working with the extended Marcomm and regional teams, this role will develop an integrated approach to all activities both internal and external.

　　The Community Impact Coordinator understands the United brand and verbal identity, value proposition, points of differentiation and executes the brand with a local, authentic feel within each event or sponsorship. This role coordinates locally-based marketing and communications efforts supporting the sales organization by creating a foundation of awareness of United as the preferred credit union in each market where we are present. The Coordinator also utilizes social media channels, content marketing, and ad hoc marketing efforts to support each region in achieving brand awareness and growth goals.

　　Essential Functions, in Priority Order (Majority of duties, but not meant to be all inclusive or prevent other duties from being assigned as necessary)

　　Responsible for understanding the United brand and community impact strategy in order to bring it to life through relationship-building opportunities, sponsorships, events and strategic giving. Acts as a partner in community efforts that build awareness and create goodwill for United. Tracks efforts, budget and spend. Time: 40%

　　Responsible for all facets of sponsorship and event management including vendor management and sponsorship agreements with community partners. Maintains communication with community partners and internal stakeholders for branch-level, corporate and community events. Responsible for arranging space, visuals and other materials needed for effective event execution. Time 20%

　　Responsible for coordinating internal and external communications for community impact events, sponsorships and large-scale donations, utilizing the most effective channels based on each community/target audience, etc. Works closely with marketing agencies, public relation professionals, retail, front-line staff, the media and other stakeholders. Time 20%

　　Responsible for the metrics, reporting and tracking of all donations, sponsorships, promotional items, etc. Measures and monitors the performance of marketing activities. Time: 10%

　　Acts as an ambassador of the United brand and is responsible for knowing, understanding communicating and executing events that align with the brand guidelines. Oversees development of clear promotional messaging. Also responsible for proofing campaign material. Performs other duties as assigned. Time: 10%

　　Qualifications

　　Education and experience(Minimum education and experience required to perform the duties of this position)

　　Bachelor's degree in related field or two years of related work experience required

　　Two to five year's marketing, communications, journalism, or public relations experience or related field required

　　Experience in organizational and community development practices preferred

　　Experience in Microsoft Office Suite (PowerPoint, Word and Excel) required

　　Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop) a plus

　　Social media experience a plus

　　Project management experience preferred

　　Knowledge, Skills and Abilities(Minimum technical and communication skill levels and licenses/certificates normally required to perform the duties of this position)

　　Understanding of Consumer / Member experience best practices

　　Excellent, highly-evolved verbal and written communication and presentation skills

　　Proficient in organizing and planning simultaneous events

　　Process management and improvement mindset

　　Serving others with empathy and patience

　　Ability to confidently work independently and also seamlessly within a team

　　Experience and knowledge of writing and implementing marketing or community impact plans

　　PC computer proficiency with windows and communication software necessary

　　Required Competencies

　　Customer Focus

　　Problem Solving

　　Dealing with Ambiguity

　　Time Management

　　Demonstrates Courage

　　Drive for Results

　　Interpersonal Savvy

　　Integrity and Trust

　　Self-Development

　　Business Acumen

　　Mental Requirements

　　Ability to analyze budgets, trends, research data, competition and time commitments

　　Ability to use good judgment and make sound decisions quickly

　　Ability to work under pressure and within tight timelines

　　Proven problem-solving abilities

　　Ability to identify essential elements of market success planning

　　Ability to understand strategic objectives

　　Ability to concentrate in a multi-task environment

　　Capable of understanding the needs of Board Members, Credit Union staff and Members

　　Ability to maintain a positive attitude and professional image

　　Tools and Equipment Used

　　All available general office equipment as needed

　　All available computer software and hardware as needed

　　Working Relationships/Contacts  (Positions with which incumbent has frequent contact)

　　As necessary, personal/written/phone contact with Senior Management Team members

　　As necessary, personal/written/phone contact with Board Members

　　Daily, personal/written/phone contact with other department manager

　　Daily, personal/written/phone contact with Credit Union staff

　　Daily, personal/written/phone contact with vendors and media.

　　Occasional, personal/written/phone contact with Credit Union Members, community agencies, consultants.

　　Physical Demands  (Physical effort generally associated with this position)

　　Work involves standing and walking for brief periods of time, but most work is done from a seated position. There is potential for eyestrain from prolonged work at the computer. Deadlines, workloads and pressure to achieve goals may cause increased stress levels.

　　Working Conditions

　　(Typical working conditions associated with this type of work and environmental hazards, if any, that may be encountered in performing the duties of this position)

　　Internal-- work is normally performed in climate controlled office environment, where exposure to conditions of extreme heat/cold, poor ventilation, fumes and gases is very limited. Noise level is moderate and includes sounds of normal office equipment (computers, telephones, etc). No known environmental hazards are encountered in normal performance of duties. Length of day is unpredictable; long hours may be required to accommodate deadlines or special meetings.

　　External-- Some travel is required; however, information on environmental conditions is not available.

　　EEO/AA Employer/VETS/Disabled