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Communications Performance Management
Communications Performance Management-July 2024
Shanghai
Jul 4, 2025
ABOUT CONTINENTAL
Imagine a world with zero automotive accidents. At Continental, we’re turning this vision into reality and changing the future to make it more safe, smart, and more sustainable. Through constant innov
10,000+ employees
Manufacturing
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About Communications Performance Management

  Job Description

  As your BA's Communication Performance Manager, you will be responsible for measuring and evaluating the success of marketing and internal communication activities on BA level. This way, you will play a vital role in the development and implementation of key performance indicators (KPIs) for marketing communications, which will enable your BA to track the success of all internal and external communication measures.

  Strategy

  •regularly check and align the BA's communication and marketing activities with relevant stakeholders based on measurement outcomes

  Reporting

  •prepare reports for relevant stakeholders, including e.g.,the BA's top management and your BA's Marketing and Internal Communicationsteam

  Benchmark

  •benchmark and monitor the communications activities of relevant competitors

  Collaboration

  • collaborate and align closely with our IT as well as central and other BA's Communications Performance Analysts on KPIs, tools, and frameworks and by e.g., taking part in relevant councils on sector level

  •select and manage relevant service providers and agencies

  •manage external data analytics and marketing controlling agencies and service providers.

  Performance Controlling

  • define success criteria (KPI) for measuring the effectiveness of your BA's marketing and internal communications' efforts

  • build a centralized KPI dashboard to provide instant feedback and advise on communication measures

  Additional Information

  Location anywhere in APAC or EMEA

  Ready to drive with Continental? Take the first step and fill in the online application.

  Qualifications

  Education / Certification

  University degree in the field of Data Analytics, Finance, Communications, Marketing, Business Administration or comparable qualification

  Professional Experience

  (Variety of Functions, Variety of Business, General Management Experience)First experience in communications, marketing, or data analytics with a focus on measurement and evaluation

  Strong analytical skills, with experience in data visualization and dashboarding Hands-on-Mentality

  High level of resilience and the ability to adapt quickly to changing conditions

  Project and/or Process Experience

  Excellent organizational skills and ability to manage multiple projects and priorities

  Ability to work collaboratively with a diverse group of stakeholders

  Familiarity with project management tools and software

  Strategic thinking and ability to develop and implement effective communication strategies

  Excellent project management and communication skills, with the ability to collaborate effectively with cross-functional teams and external agencies

  Knowledge of key analytics tools such as Google Analytics, Brandwatch, and Power BIQuick grasp of new concepts

  Intercultural / International Experience

  first experience in working within international teams

  Fluent in written and spoken English High level of commitment and understanding of different stakeholder communication requirements

  Ability to build and move within organizational independent networks

  Company Description

  Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of 39.4 billion and currently employs around 200,000 people in 57 countries and markets.

  The ContiTech group sector develops and manufactures, for example, cross-material, environmentally friendly and intelligent products and systems for the automotive industry, railway engineering, mining, agriculture and other key industries. Guided by the vision of "smart and sustainable solutions beyond rubber," the group sector draws on its long-standing knowledge of the industry and materials to open up new business opportunities by combining various materials with electronic components and individual services.

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