Overview

　　Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.

　　The American Heart Association has an excellent opportunity for a Communications Manager - Digital, Healthcare Business Solutions (HBS) based out of our National Center office located in Dallas, TX!

　　This position will work in a hybrid setting (in office 1-2 days a week and as needed for meetings and events) in our Dallas office.

　　The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

　　#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, Twitter, and at heart.org.

　　Responsibilities

　　The individual will be responsible for being a motivator to the support and execution of annual communications plans for the US HBS and Emergency Cardiovascular Care (ECC) market. The Communications Manager assists with internal and external communications, specifically focused on 1) working with internal technical and digital teams to gather information about overall applications and features for complex digital platforms and, assets, and technology; and 2) crafting documentation and educational materials that foster engagement with the Association’s Training Network and many other professional audiences to increase use of the tools and business with the Association’s. We're looking for a dynamic content creator who can communicate complex concepts clearly and succinctly, and turn those concepts into rich, effective results.

　　In this role, you'll build a deep understanding of customer processes and goals. Along the way, you'll identify ways to make our content more user-friendly for our many unique audiences. This position supports internal and external, traditional, and digital communications for ECC's learning management web platforms and e-Commerce websites.

　　Content Marketing & Creation (Business-to-Consumer): Supports communications plans for ECC Commercial Distribution Platform (CDP) through content development and management, email communications, and more. Creates and leads on-site e-commerce customer notifications. Assists in developing marketing materials and catalogs for ECC CDP. Assists in the development of customer service tools including, but not limited to, FAQs, canned responses, chatbot support, how-to guides, PPTs, and other training presentations, etc.

　　Content Marketing & Creation: Assists with content marketing initiatives to drive traffic and engagement. Collaborates across customer market functions to deliver an effective content marketing strategy and editorial plan that integrates with the line of business campaigns to drive awareness and demand. Assists with curating and writing content for Training Network communications, specifically the ECC Beat and the Instructor Community.

　　Customer Engagement with Digital/Technical Platforms & Assets:

　　Identifies and closes knowledge gaps alongside our Commercial and Business Technology and product teams, including conducting interviews with various users and technical staff to capture data for documentation, and translating technical information for nontechnical and technical users. Provides product and content expertise to the development of customer-facing educational materials. Optimally communicates and collaborates with internal business partners and subject matter authorities to deliver engaging customer-facing content. Reviews success metrics across content delivery methods.

　　Qualifications

　　Bachelor's degree from a four-year college university OR equivalent working experience in a communications, digital marketing, or journalism position.

　　Two (2) – Five (5) years of experience.

　　Outstanding professional writing, editing, and communications skills/experience.

　　Experience sourcing, writing, editing, producing and proofing content for traditional communications vehicles, as well as social media, blogs, e-Newsletters, polls.

　　Ability to analyze, translate, and present sophisticated content in easy-to-understand language, formats, and presentations.

　　High level of project management and organization skills; understanding how to own the priorities of multiple partners and focus on the delivery of results; ability to multi-task and work with hard deadlines; ability to independently lead a project from start to completion.

　　Preferred Experience:

　　Experience developing written and visual materials for a professional customer audience.

　　Experience with Microsoft Office, Google Analytics, email marketing, SharePoint.

　　Design experience with CANVA, Photoshop and Acrobat.

　　Ability to travel to 10% local and overnight stay.

　　Compensation & Benefits

　　The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

　　Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.

　　Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.

　　Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.

　　Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

　　Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

　　Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

　　The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

　　At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

　　This position not a match with your skills? Click here to see other opportunities.

　　EOE/Protected Veterans/Persons with Disabilities

　　#AHAIND2, #LI-Hybrid

　　Join our Talent Community!

　　Join our Talent Community to receive updates on new opportunities and future events.

　　Location US-TX-Dallas

　　Posted Date 6 days ago (2/16/2024 7:19 PM)

　　Requisition ID 2023-11623

　　Job Category Marketing, Communications & Public Relations

　　Position Type Full Time

　　Location: TX-Dallas