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Category Manager
Category Manager-March 2024
Sofia
Mar 27, 2026
About Category Manager

  Category Manager

  Date: Feb 2, 2024

  Location:

  Sofia, 22, BG

  Requisition ID: 29368

  Kamenitza AD is one of the leading brewing companies in Bulgaria, part of Molson Coors - one of the largest brewers in the world. The company is a pioneer in the beer industry in the country with 143 years of experience, history, and traditions.

  Category Manager

  Based: Sofia, Bulgaria

  Reports to: National Trade Marketing &Category Management Manager

  Direct reports: No

  The purpose of this role is lead company success by applying knowledge of category best practices and consumer insights against objectives, strategies and opportunities as well as managing business data to develop fact-based recommendations that support achievement of sales objectives. The Category Manager is responsible to assess the category and analyze the potential of evolution/opportunities of development at the category/channel level.

  What you will do:

  Provide category expertise to the respective Marketing, Trade Marketing and Sales Teams (Traditional and Key Accounts/ KA)

  Deliver Annual Trade Category Plans (Assortment, Planograms, Merchandizing)

  Identify, develop, and/or evaluate specific product strategy, based on knowledge of establishments’ objectives, market characteristics, cost and markup factors.

  Develop of trade strategies and category plays in order to deliver sales objectives and meet the strategic needs of the brands ;

  Support and drive innovation process with trade related category insights and facilitating the development of channel specific plans working with Marketing and Trade ;

  Apply knowledge of category and consumer insights along with best practices to create solutions to deliver both company and account strategies and objectives.

  Provide insights and trainings to Sales and Trade Marketing Team (Cateogry-based selling approach) based on emerging shopper and market trends through reporting and other analysis.

  If you have the following … we want to hear from you!

  University Degree, preferably in Trade, Economics, Marketing or related.

  At least 3 years of working experience in commercial, either Sales, KA, Trade Marketing or Marketing function in FMCG;

  Technical skills in defining brand and portfolio strategies, executing these clearly across the marketing mix.

  Stockholder and client management approach as well as problem-solving, critical and analytical thinking.

  Communication, presentation and influencing skills.

  You are confident using English language both verbal and written.

  You put people first , you’ve proven your ability to operate and influence effectively across different cultures demonstrating flexibility of style and communication skills. You are a team player, diplomatic and adept in dealing with energetic and demanding clients within tight timelines and with many cultures.

  You are bold and decisive , you’re not phased by working across different jurisdictions and you can use your ability to coach and train the rest of the team, generating followership and buy in from commercial colleagues.

  You take accountability , you are a creative problem solver with a high level of motivation, you excel in an autonomous and proactive working environment.

  You learn every day ,you proactively acquire and maintain business knowledge to contribute to strategy.

  You are energetic, passionate and positive; able to thrive in fast-paced environment and you celebrate success together with your team!

  Work Perks that You Need to Know About:

  • Inclusive culture and team, who value the diverse styles and perspectives that help us to innovate;

  • Authentic heritage and opportunity to craft your career in Beer industry.

  • Challenging projects, which will enhance your capabilities.

  • Remuneration package including different well-being benefits, perks and flexibility to balance individual needs while continuing to deliver exceptional service;

  Our Hiring Process:

  After we’ve reviewed your application, we be in touch to learn more about you and help you understand if the role is a good fit for you. You’ll then be invited to meet our team which may consist of virtual or face to face meetings. We’ll make an offer of employment and once you accept, you’ll go through our On-Boarding program designed to ensure you have a great experience and are ready on your first day with us.

  The closing date for application : 29 .2.2024

  Job Posting Grade: 11

  At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.

  Should you need accommodation due to disability [or any other protected status] during the recruitment process, please contact [email protected] .

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