One of our large NY based healthcare clients are in search of a Brand Insights Director that directs and develops marketing strategy projects, and are responsible for surfacing new consumer insights and influencing program directors and managers in support of their business objectives for the organization.

　　Job Responsibilities

　　Develops and articulates a short-term strategic vision for areas of responsibility.

　　Works with the leadership to develop strategic operating goals, objectives, and budget. Reports operational performance, justification, and/or corrective actions.

　　Works with the leadership to facilitate the development of integrated marketing research and their implementation for organization clinical services, hospitals and ambulatory facilities. Establishes strong relationships with clinical and hospital leadership to understand objectives and opportunities.

　　Leads the development and execution of integrated marketing research tailored to reach target audiences through channels utilized by audience members. Integrates various tactics that are used to drive results that support business objectives.

　　Manages day-to-day relationships with outside marketing research vendors. Directs vendors in development of strategies and execution.

　　Utilizes database analysis and market research to direct marketing efforts and provides direction for enhancing digital campaigns and website content.

　　Builds and maintains productive inter/intra departmental and vendor work relationships to optimize operations.

　　Oversees compliance with government and agency regulations.

　　Ensures adequate scheduling and assigns responsibilities to ensure an equitable distribution of work.

　　Performs related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.

　　Develops and maintains a new consumer market segmentation and journeys in partnership with research vendor, by reporting results and surfacing new insights to brand, marketing and clinical teams.

　　Experienced in the design and deployment of quantitative surveys and qualitative discussion guides; comfortable facilitating virtual consumer focus groups.

　　Qualifications

　　Bachelor’s Degree required, or equivalent combination of education and related experience.

　　8-12 years of relevant experience and 7+ years of leadership / management experience, required.

　　Deep experience with market research, insights generation and presentation of key findings and recommendation is strongly preferred

　　About TEKsystems:

　　We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

　　The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

　　We are an equal opportunity employers and will consider all applications without regard to race, genetic information, sex, age, color, religion, national origin, veteran status, disability or any other characteristic protected by law. To view the EEO is the law poster click here. Applicants with disabilities that require an accommodation or assistance a position, please call 888-472-3411 or email [email protected]. This is a dedicated line designed exclusively to assist job seekers whose disability prevents them from being able to apply online. Messages left for other purposes will not receive a response.