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Brand Development Representative
Brand Development Representative-March 2024
Smyrna
Mar 28, 2026
About Brand Development Representative

  Brand Development Representative

  Job Details

  Job Location

  GA-Smyrna -01 - Smyrna, GA

  Description

  About United

  United is the largest beverage alcohol wholesaler in both Georgia and Alabama. With two members of the fourth generation of the Hertz family involved in leadership roles, United is one of the 2-3% of family businesses that are able to successfully transition beyond the third generation. The Hertz family remains focused on growth, leveraging its most distinct market advantages in order to maintain its upward momentum. Its talented and innovative team of sales representatives and brand builders has the unique ability to recognize synergies between all three categories of alcohol, making it possible for United to grow its product portfolio and business successfully in Georgia and beyond.

  Want to get in on the fun…We’d love to have you!

  The primary responsibility of a Brand Development Representative is to strategically plan, organize and execute local events and brand promotions, helping to increase brand knowledge and gain/grow the distribution of United’s priority brands.  Brand Development Representatives serve as a marketing arm for United’s sales teams as well as our suppliers, promoting in both the on and off-premise accounts.

  Qualifications

  Must be 21 years or older

  Bachelor’s degree or Associate’s degree from an accredited college or university

  Valid driver’s license for applicable state

  Able to secure and maintain auto-liability insurance in accordance with state laws

  Ability to secure and maintain a State Alcohol Sales Permit in accordance with state laws

  Sales experience in the food and drug industry preferred

  Restaurant/Bar/ industry experience preferred

  Extensive knowledge of products

  Responsibilities

  Attend Brand Development meetings and sales division meetings

  Attend brand kick-offs and special events

  Help gain and grow distribution of United priority brands for beer, wine, and spirits

  Prepare and execute off and on premise promotions

  Assist with product delivery, set up and execution of festivals/events for United and its suppliers.

  Work collaboratively with all suppliers and sales teams in planning and executing promotions

  Execute an average of 7-10 promotions/events per week

  Visit numerous accounts per day, presenting and scheduling promotions

  Secure price features in accounts for promotions

  Check inventory levels of products to prepare for promotions

  Merchandise and decorate accounts with appropriately branded POS

  Schedule and execute product brand training for accounts bar and wait-staff.

  Meet, schedule, and train spokesmodels on brand knowledge, recipes, program details, price features, etc.

  Execute and provide all necessary promotion recaps and photos in a timely and accurate manner

  Recap brand promos with surveys using United software

  Perform other duties as assigned

  Drive to all call points

  Work is a combination of days, nights, weekends, and holidays as needed

  Competencies

  Decision Making

  Plan and Organize

  Customer Focus

  Professionalism

  Flexibility

  Communication

  Interpersonal Skills

  Problem Solving/Solution-Oriented

  Collaboration

  Conflict Resolution

  Positive Attitude

  Self-Motivated

  Creativity

  Working As a Team

  Willingness to Learn

  Critical Skills

  Time management

  Creativity and Innovation

  Product knowledge

  Proficient in Microsoft Office and other United technology use

  Excellent verbal communication skills

  Strong attention to detail

  Strong communication and collaboration skills

  Strong organizational skills with a proven ability to multi-task, prioritize, and manage time in order to meet frequently changing deadlines in a fast-paced environment

  Able to read, write, and perform business math computations

  Working Conditions

  Some work in normal office environment

  Able to maintain very high proficiency and job standards while working in a non-temperature controlled environment that includes exposure to heat, high humidity, and inclement weather

  Able to work occasionally in refrigerated areas

  Exposure to smoke and dust in certain accounts

  Able to work in an environment with moderate to loud noise levels at events and in accounts

  Physical Requirements and Essential Functions

  Regular, reliable attendance required

  Able to drive a vehicle for extended periods of time

  Able to taste. talk and hear, stand and walk, sit, reach with arms and hands, lift and carry, and use hands and fingers to handle or feel

  Able to sit for extended periods of time, using computer keyboard, mouse, monitor, or calculator

  Able to perform greater than average lifting (50-65 lbs)

  Able to frequently climb or balance, stoop, kneel or crouch

  Must have specific vision abilities that include close vision, distance vision, and the ability to judge distance

   

   

  Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact [email protected] or call 800-381-9947 for assistance with an accommodation.

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