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Brand Activation Manager
Brand Activation Manager-March 2024
Lansing
Mar 29, 2026
About Brand Activation Manager

Summary

At our Company, we grow People, Brands, and Businesses!We are seeking a highly dynamic Regional Manager of Field Operations to be responsible for overall performance management of District Managers providing direction, guidance, development, and support where necessary. Your District Managers manage in-store Club Supervisors and Event Specialists within their territory. This pivotal role focuses on building client relationships and driving measurable sales results through outstanding program execution. As part of our winning team, you’ll receive top-tier training, competitive base salary, and a comprehensive benefits package all with the opportunity for career growth. Looking to make an impact on overall growth strategies for the Consumer Packaged Goods (CPG) industry?

Take this opportunity to join North America’s leading business solutions provider and build your career working with amazing people in a growing industry! Apply today!

What we offer:

Full-Time Benefits (Medical, Dental, Vision, Life)

401(k) with company match

Training and Career Development

Generous Paid Time-Off

Responsibilities:

Regularly travel to assigned markets for District Manager development, including processing of retail/club/event audits, and performance reviews.

Drive professional and value-oriented relationships with various levels of field retail management to drive positive relationships.

Use reports and presentations to highlight program successes and opportunities.

Work collaboratively with support and internal operations team in areas including; report development, event execution, financial control, and coverage model execution/revisions.

Conduct weekly conference calls with DM to communicate program updates and strategic priorities.

Qualifications:

Bachelor’s Degree inBusiness Administration or Operations Managementor equivalent experience is required, with 2-4 years of senior retail management experience managing and hiring of part-time employees

Leadership oversight experience managing Territory Sales and District Managers

Experience working in an agency, retail, or consumer packaged goods environment

Proven track record of developing and utilizing cross-functional relationships with stakeholders throughout the business

Ability to hire, train, and develop associates to build an effective team

Exceptional verbal/written skills with a proficiency in presenting using digital formats and computer technology

Job Will Remain Open Until Filled

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Position Summary

The Regional Manager Field Operations is a fast paced position responsible for staffing, training, and motivating full-time District Managers who manage a team of full time Club Supervisors and part time Event Specialists to drive sales and execution through one-to-one consumer engagement occasions for an assigned geographic territory. This position is responsible for the final interviewing and hiring of the DM team, managing all aspects of their training and development, as well as ensuring completion of all reports/deliverables, and overall performance to the goals and metrics of the program. Focus is on building client relationships and driving measurable sales results through outstanding program execution.

Essential Job Duties and Responsibilities

Team Management

Regularly travel to markets for purpose of, but not limited to; District Manager development, retail/club/event audits and performance reviews

Overall performance management of District Managers providing direction, guidance, and support where necessary

Develop employees for career advancement and succession planning

Field Operations Management

Drive professional and value oriented relationships with key account Field Regional/District/Market (RM/RVP, DM) retail management to drive positive relationships

Use reports and presentations to highlight success and/or improvement areas relative to program execution – performance vs. performance objectives, competitive intelligence, key market initiatives, wins, losses, opportunities, and challenges

Work collaboratively with support and internal operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution/revisions

Conduct weekly conference calls with DM to communicate program updates and strategic priorities

Manage budget for assigned geographic area to maximize revenue and profit and lowering workman’s compensation claims by enforcing a safe work environment

Additional responsibilities as assigned by one’s supervisor or other manager related to the position/department

Supervisory Responsibilities

Direct Reports

This position does not have supervisory responsibilities for direct reports

Indirect Reports

Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

Travel and Driving are essential duties and function of this job

Travel up to 50%

Minimum Qualifications

Education Level: (Required) Bachelor's Degree or equivalent experience

Field of Study/Area of Experience: Business Administration or Operations Management

3-5 years of experience in Operations

Experience working in an agency, retail, CPG or CE environment

Experience managing full time salaried managers as well as part time associates

Skills, Knowledge and Abilities

Good interpersonal skills

Well-organized, detail-oriented, and able to handle a fast-paced work environment

Excellent written communication and verbal communication skills

Ability to make oral presentations

Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadlines

Team building Skills

Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers

Environmental Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Job Locations US-MI-Lansing

Primary Posting Location : City Lansing

Primary Posting Location : State/Province MI

Primary Posting Location : Postal Code 48929

Primary Posting Location : Country US

Requisition ID 2024-434634

Position Type Full Time

Category Field Operations/Field Management

Minimum USD $67,200.00/Yr.

Maximum USD $78,000.00/Yr.

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