Job Title: Bilingual Marketing and Communications SpecialistLocation: Main Branch (3675 S 900 E Millcreek, UT 84106)Status: Full-time (40 hours/week, including Saturdays and after-hours events)Reports to: Director of Marketing
Position Summary:As a Bilingual Marketing and Communications Specialist at Granite Credit Union, you will play a key role in communications, marketing outreach, and education. We are seeking a candidate proficient in both English and Spanish to enhance our market presence and engage with our diverse community. Responsibilities include social media management, search advertising, event marketing support, and community outreach promotion. This role emphasizes the importance of promoting Granite Credit Union's products and services in both languages.Essential Duties and Responsibilities:* Exhibit outstanding member service by exemplifying Granite Credit Union's Values and Expectations.* Writing and Content Development: Proactively research strategic opportunities and create static and animated content in both English and Spanish to increase brand awareness. Collaborate to create engaging content promoting financial literacy, products and services, promotions, credit union advocacy, and other essential information.* Social Media: Plan a monthly social media schedule for platforms including Facebook, Instagram, LinkedIn, Google, and Twitter. Develop and create content for all social channels and company profiles, dedicating a portion to Spanish content. Use social media advertising to boost interactions and track analytics. Monitor and respond to engagements on social and digital profiles.* Google Ads: Plan quarterly campaigns for Google ads in both languages. Create and execute all creative assets to run campaigns, monitor analytics, and maintain high performance and response rates.* Digital Platforms: Builds and configures digital forms for engaging with membership and community, supporting the team with website updates in both languages.* Presentations and Spokesperson(s) Coordination: Act as a coordinator to feature talking heads, facilitate public representatives, or feature staff speakers for the credit union, including writing talking points and/or curating content in both languages.* Marketing Event Support: Pulls marketing support materials for various departments involved in community and business outreach. Helps provide swag and marketing materials for event involvement.* Branch/Department Supply Orders: Manage the fulfillment of all branch and department orders for corporate supplies and marketing swag. Track inventory.* Creative Production: Provide support with sign/marketing material production along with distribution as needed.* In-house Ad Agency Creative Support: Act as a key team member in brainstorming sessions to plan annual creative development and marketing planning. Provide perspective for Hispanic and Spanish-speaking promotional and advertising outreach.* Accounting: Maintains receipts and accounting for marketing items overseen, including social, search, marketing support materials, etc.* Other tasks and duties as assigned.* Attending meetings as required.
Required Skills, and Abilities:* Strong verbal and written communication skills in both English and Spanish and comfortable and confident with public speaking and spokesperson coordination.* Proven experience in crafting digital content strategy and development, including social media, search advertising, or related marketing experience.* Exceptional interpersonal skills and ability... For full info follow application link.
Granite Credit Union is an Affirmative Action/Equal Opportunity employer. Upon request, reasonable accommodations to the application and/or interview process will be provided to individuals with disabilities. Minorities and women are encouraged to apply.