Job Description Summary

　　Marketing Manager, Medication Delivery Central Europe is accountable for portfolio/platform and marketing strategies and tactics development and execution in line with global and regional guidance. He/she owns product life cycle from commercialization to discontinuation ownership, incl. registration requests, supported by PLC operations. Translates and develops relevant value proposition and overall portfolio strategy by segment / channel

　　Provides marketing expertise through specific set of skills and knowledge, e.g. branding, marketing communication, product and portfolio management, market planning and execution. Develops and apply deep market and customer insights and consolidate insights on overall portfolio and competitors.

　　Job Description

　　Main Responsibilities

　　• Drives and implements portfolio/platform and marketing strategies and tactics development and execution in line with global and regional guidance.

　　• PLCM - from commercialization to discontinuation ownership, incl. registration requests, supported by PLC operations.

　　• Develop and apply deep market and customer insights and consolidate insights on overall portfolio and competitors.

　　• Translates and develops relevant value proposition and overall portfolio strategy by segment / channel.

　　• Localizes and develops portfolio relevant content and materials / optimizes sales support, including tender criteria value drivers, positioning to win.

　　• Ensures relevant tools to drive customer engagements.

　　• Provides training on product and applications, key supporting evidence, and general product expertise.

　　• Provides pricing guidance to customer facing teams in line with global and regional guidance.

　　• Drives campaign planning and execution based on segmentation and targeting aligned with overall solution offer and regional campaigns.

　　• Supports planning process and opportunity management.

　　• Portfolio demand and forecasting guidance / performance management and tracking, including FSA

　　• KPI / milestones tracking for portfolio scope.

　　• Up streams input on portfolio development

　　Primary Work Location

　　DEU Heidelberg - Tullastrasse

　　Additional Locations

　　POL Warsaw - ul. Osmanska

　　Work Shift