B2B eCommerce Channel Manager

　　Location Billund, Denmark

　　Job ID 0000013704

　　Category Sales, Marketing & Product Management

　　Job Description

　　Would you be thrilled to assume the role as our in-house eCommerce execution expert bringing forward your cutting-edge knowledge to the team and to our partners?

　　Well, then come and join us! As B2B eCommerce Channel Manager, you will work together both with internal stakeholders (mainly KAMs & BU Marketing) and our external partners to deliver better digital experiences through strong branding, traffic, awareness, and conversion driving initiatives.

　　The playing field of partners is diverse with both online pure players as well as omni retailers. And within pure players, the palette ranges from online toy specialists to multi-category destinations. Each site plays a vital role in our online channel ecosystem enabling us to reach a wide range of consumers for any occasion and with any shopper journey. This makes the job even more interesting!

　　Core Responsibilities

　　Drive commercial growth ATL & BTL, incl. execution of retail campaigns (budget and strategy per retailer), on-site optimization and deployment of ‘gap-to-target’ activities.

　　Be responsible for execution and follow-up on tailor-made marketing plans in close collaboration with KAM’s and partners.

　　Drive eCom projects spanning cross-channels, such as implementing CRM email automation, or executing on-site CRO optimization.

　　Lead the eCom Data Insights Strategy related activities such as performance analysis, insights and incorporates learnings into future campaign plans.

　　Conduct Test & Learn Experiments (e.g. on site A-B testing) to boost shopper engagement and conversion rates. Foster quick adaptability to trend shifts.

　　Bring ”the outside in perspective”, i.e. drive eCommerce capability building across the Nordic BU.

　　Play your part in our team succeeding

　　The Nordic eCommerce Team is an experienced and collaborative team working across the Nordic countries focused on developing our joint online business with our retailers. The team is characterized by being open, fun and diverse with team members from various countries and backgrounds, yet with one common mission: To inspire and develop the builders of tomorrow through Nordic B2B eCommerce.

　　The team consists of two ‘sub-teams’ working closely together. One consists of KAMs driving the commercial P&L responsibility and relationship management. The other is an online retail marketing & execution team working cross-functionally with a razor sharp focus on driving consumer sales directly to shoppers and consumer. This role is the anchor point between the two areas, picking up, sharing and scaling best practices and execution excellence.

　　Please be aware that while this role sits in a B2B sales organization, you will be expected to think and act as if you were driving marketing & sales directly towards shoppers and consumers. We have long-standing, trusted relationships with our partners, which involves heavy involvement in their operations and business execution. In fact, we see it as our joint business execution. That’s what we mean when we talk about our “Partner Promise”.

　　Do you have what it takes?

　　The ideal candidate holds proven experience working hands-on with Digital Marketing and eCommerce sales, together with a strong business understanding of in particular the online, but also offline, market – preferably within Toys, Consumer or related industries. Moreover, exhibits significant working experience with how to drive traffic and conversion with online customers. Experience with a global or multi-national company is a plus, but it’s not a must-have.

　　As a person, we expect you to demonstrate:

　　Strategic perspective and ability to plan, while preserving a focus on execution/action.

　　Strong attention to detail, with a data-driven mindset, to respond to trends/data points.

　　A native digital approach while still being highly commercial and analytical by nature.

　　Ability to build professional relationships, contributing to a collaborative, fun and healthy working environment.

　　This role will require approx. 10 days of travelling a year.

　　What’s in it for you?

　　Here are some of what to expect:

　　Family Care Leave – We offer enhanced paid leave options for those important times.

　　Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

　　Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

　　Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

　　Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

　　Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

　　Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

　　The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

　　The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

　　Thank you for sharing our global commitment to Children’s Rights.

　　Just imagine building your dream career.

　　Then make it real.

　　Join the LEGO ® team today.