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Associate Manager, Communications Strategy
Associate Manager, Communications Strategy-December 2024
London
Dec 22, 2025
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About Associate Manager, Communications Strategy

  Responsibilities

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Why Join Us:

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

  Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  About the Team:

  TikTok's User Operations team ensures we're delivering on our mission through all of our user-facing communication efforts, helping establish TikTok as our users' favorite daily experience. We're looking for a highly organized, independent Associate Manager to develop and execute our user communications strategy.

  Job Description:

  The Associate Manager will support the User Communications Strategy team to ensure our users receive timely, valuable email communication. In this role, you'll create and execute scaled communication strategies through email newsletters and additional communication channels for TikTok users in Europe. You must be capable of sorting through many competing priorities, defining processes, executing with precision, and succeeding in a complex and fast-paced environment. This role will liaise with the Content, Marketing, Tools and Reporting, Content Programming and Product Operations teams.

  Responsibilities:

  - Plan, develop and strategize content calendars to support business KPIs across communication channels

  - Develop A/B testing roadmaps, continuing to optimize based on insights and data

  - Build, program, and schedule email campaigns while managing the email newsletter calendar

  - Lead and optimize operational workflows with cross-functional teams

  - Manage day-to-day escalations and troubleshooting of issues

  - Direct and project-manage priority campaigns across multiple communication channels

  - Act as an expert and a go-to resource for cross-functional teams to advise on best practices and strategy

  Qualifications

  - 3-5 years of digital marketing, brand marketing, advertising or communications agency experience in a highly cross-functional role

  - Fluency in French (preferred) and German (preferred) to effectively support users in Europe

  - Proven track record of operating independently, demonstrating creativity, and managing multiple projects simultaneously with a strong attention to detail

  - Team player, ability to engage on all levels of the organization

  - Experience working on projects involving cross-functional team collaboration

  - Excellent writing, communication, organizational and interpersonal skills

  - Passionate about entertainment and digital content; Knowledge of the media landscape and major trends in the industry

  - Solid understanding of the TikTok user experience

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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