Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

　　The Associate Manager, Brand Activation will play an integral role on the Commercial Business Segment Omni-Marketing & Brand Activation team, supporting Rubbermaid Commercial Products and Rubbermaid brands. The Associate Manager, Brand Activation will work collaboratively with cross-functional partners to successfully develop and execute activation plans for new product launches and other strategic business initiatives.

　　Specific responsibilities will include but are not limited to:

　　Brand Activation

　　· Supports development of brand strategy and provides inputs into A&P budget build each year for product categories that they support.

　　· Responsible for developing annual category commercialization plans, at an exceptional level of quality, to support brand strategy initiatives.

　　· Executes against category commercialization plans by creating new assets, which may include photography, video, collateral, enhanced content, etc.

　　· Provides creative direction for communication platforms and materials to support category commercialization and brand plans.

　　· Uses available formal research and executes desktop research to develop and optimize brand plans.

　　· Aids in tracking, measuring, and optimizing commercialization plans, as needed.

　　· Supports updating brand catalogs on annual basis, incorporating new innovation and removing obsoleted SKUs.

　　· Supports Brand Activation Manager and other Brand Activation team deliverables.

　　Brand Stewardship

　　· Demonstrates thorough understanding of brand pyramid and style guidelines and executes on brand strategy in accordance with them.

　　· Articulates target consumer, chooser, and user for Commercial Business Segment brands and product categories.

　　· Suggests modifications and supports brand style guideline updates annually.

　　· Ensures messaging, marketing communications, and market adaptations are on-brand and consistent with brand strategy.

　　New Product Launch and Category Support

　　· Writes formal commercialization plans for new product launches and core category business initiatives that detail needs to support growth.

　　· Executes commercialization plans according to budget and leads development of marketing assets, including photo/video, collateral, enhanced content, etc.

　　· Actively contributes to innovation plans once project is committed and executes tactics on time and in full.

　　· Supports multiple product categories across Commercial Business Segment, balancing the needs and timeline demands for each category.

　　Trade Show Support

　　· Leads trade show strategy with support from manager.

　　· Writes formal trade show brief and partners with Brand Management team to determine collection of products that will be displayed and demonstrated in the booth.

　　· Leads booth layout and development of all graphic assets in collaboration with Marketing Operations and Communication Design teams.

　　· Supports setup and tear down of trade show booth, ensuring that booth presence adheres to brand style guidelines.

　　· Works trade show booth, presenting products to customers and end-users.

　　Project and Process Management

　　· Serves as key liaison between Brand Management, Omni-Marketing, and Communication Design teams.

　　· Leads weekly commercialization meetings with cross-functional partners, using time to align on strategy and execution.

　　· Develops commercialization timelines to support new product launches to deliver assets on time and in full.

　　· Oversees project timelines, deliverables, and approval process.

　　· Measures and analyzes ROI of marketing programs and recommends future improvements.

　　Financial Management

　　· Demonstrates basic P&L knowledge, including net sales, gross margin, etc.

　　· Helps build annual A&P budget and actively manages budget for respective product category responsibilities.

　　· Executes commercialization activities according to approved budget and delivers marketing assets on-cost and on-budget.

　　· Familiar with ROI analysis and tracks projects’ key performance indicators, accordingly.

　　Ideal Candidate Profile:

　　· Four-year College/University degree

　　· Relevant experience: 18 months – 4 years of relevant marketing experience is required; consumer packaged goods or B2B experience is preferred.

　　· Time & Project Management: Solid organization and time management skills with proven ability to effectively manage multiple projects simultaneously, ultimately delivering on time and in full.

　　· Creative & Self-Motivated: Demonstrated ability to plan thoughtfully and execute quickly.

　　· Team Player: Highly collaborative with demonstrated experience working with and leading cross-functional teams on various projects.

　　· Strong Communicator: Strong written and oral communication skills and experience crafting unique messages and presentations specific to target audiences.

　　· Demonstrated proficiency in Excel and PowerPoint as well as project management software tools, with a preference for Workfront experience.

　　· Fluent in English (verbal and written)

　　· Up to 15% travel may be required.

　　_Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.