Associate Director, AnalyticsLocation: United States

　　Office: New York

　　Agency: UM - United States

　　Ref#: 4798

　　Business Overview

　　UM is a global media agency committed to Futureproofing our clients' businesses. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony, and Spotify. UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.

　　At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued. We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more. Our DNA, for UM, helps guide us in all that we do:

　　Fearless: We bring our authentic selves to work and put our whole selves into the work

　　Optimistic: We approach challenges with empathy and curiosity, infusing joy into everything we do

　　Relentless: We're unwavering in our pursuit of the right solution, eager to reimagine what's possible

　　Unified: We band together to accomplish what we could not otherwise do alone

　　Masterful: We're constantly growing in our craft, setting new standards for our industry and our world

　　We are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It's 2021 Outstanding Company for Working Mothers. But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM.

　　Position SummaryThe Associate Director, Analytics will be responsible for driving key development activities associated with our Data & Analytics practice as it relates to marketing analytics in the media sector. This person will work with clients and peers to drive the strategic vision of our data and analytics practices. The ideal candidate must be able to proactively communicate ideas and opportunities, build strong relationships with internal and external partners, and will be responsible for the growth and development of an analytics team.

　　Responsibilities

　　Maximize individualgrowth and productivity Oversight of Analysts, Sr. Analysts and Managers including creating growth plans, identifying training opportunities and conducting performance evaluations Balance team workload managing capacity, upcoming projects and time/bandwidth available Communicate priorities of work, manage urgent requests and push back as needed based on team capacity Participate in UM activities and projects beyond specific account needs Maintain inter-discipline relationships with planning, ad operations, strategy, research and advanced analytics to improve our overall agency product Troubleshoot and resolve issues and work with all teams involved to ensure efficiency Lead internal agency partners to understand client's media strategy, design measurement approaches for cross-channel campaigns, work with internal and external partners to implement, track progress in-flight, lead reporting of performance to client. Create holistic analyses incorporating different campaigns and data sources that move beyond an explanation of 'what happened' to 'what is important,' 'why it happened' and 'what should be done' to help inform future strategy. Regularly present measurement and findings to internal stakeholders and clients on areas such as ad performance and consumer targeting Generate thoughtful and fully supported insights to illustrate a larger story surrounding media metrics and data trends Employ compelling storytelling to create reports and presentations for internal and external stakeholders Evaluate the effectiveness and performance of paid campaign advertising Lead the creation and communication of KPIs, research studies and measurement plans Oversee the application of syndicated and proprietary research mathematics, statistics, or marketing/advertising.

　　Required Skills & ExperienceLeadership or management experience in digital marketing and understanding of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social and ProgrammaticExperience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, comScore, etc.Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)Strong MS Excel & PowerPoint skillsDemonstrated success in helping clients take concrete action based on analytics and data and managing analytical and commercial elements of a client relationshipsMust have strong project management skills and be able to handle multiple clients and projects simultaneously, ability to work under pressureMust have strong communication skills, both verbal and writtenUM does not require candidates to have a college degree

　　Desired Skills & Experience5+ years of experience in marketing or digital analytics, primarily website performanceHighly accountable self-starter with the ability to work well within a group, as well as independentlyUnderstanding and familiarity with advanced analytics practicesAbility to digest and explain complex ideas to both external and internal clientsStrong understanding of data and ad tech ecosystem, with a focus on the digital environmentCollaboration, including the ability to drive clarity in a multi-stakeholder environmentDemonstrated success leading work multi-functional teams strongly preferred

　　We See You At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

　　We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

　　We See You at IPG Mediabrands.

　　Wage and BenefitsWe offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

　　We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

　　The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

　　Employment Transparency

　　Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

　　The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

　　For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .

　　About IPG Mediabrands

　　IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .

　　Salary Range

　　$125,000-$135,000 USD

　　It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

　　Minimum Salary: 125000.00Maximum Salary: 135000.00Salary Unit: Yearly