Assistant Trade Marketing Manager

　　Location Hong Kong, Hong Kong

　　Job ID 0000013688

　　Category Sales, Marketing & Product Management

　　Job Description

　　Are you interested in delivering shopping marketing campaigns in the LEGO Group?

　　Come onboard and lead our best in class retail stores for the LEGO Group and help to reach millions of children through fun, collaboration and innovation!

　　Core Responsibilities

　　Lead & develop Shopper marketing campaigns in Hong Kong to win all local market-wide and customer occasions to generate brand/product demand to improve brand awareness & sales opportunities, e.g. LNY, Anniversary Sales, X’mas, etc.

　　Lead and develop Hong Kong’s trade & retail promotion, assortment strategy to support Channel strategy with sales team for Hong Kong market to grow recruitment and draw traffic to our LEGO Branded Channels and toy retail partners.

　　Develop and deliver outstanding in store experience for local retail stores, incl. shop opening, promoter activation, instore POP & visual merchandizing, in-store building activations.

　　Collaborate by sharing timely feedback of local retail dynamics and shopper behaviour to contribute into regional trade development.

　　Bridge local sales and marketing teams on channel decision, shopper promotion and support.

　　Innovate retail together with APAC regional team to provide the continuous new and innovative retail experience to local shoppers.

　　Identify and win partnerships (eg. Retail partners, Movie partners, Global partnership, etc) to generate wider retail opportunities and increase shopper exposure.

　　Play your part in our team succeeding

　　In this role, you will play a key role in the HKTW BU marketing team and lead the Trade/Retail marketing in Hong Kong. The BU marketing team is divided into 4 functional teams, Brand, Digital, Trade Marketing and PR/Events. You will report to the Marketing Director (HK/TW/MO).

　　We need a creative and committed professional who loves our Brand to lead the Retail and Shopper agenda with clear contributions to the overall business growth. BU HKTW team is highly collaborative, dynamic and energetic. You’ll be surrounded by colleagues that live the LEGO Group values & behaviours.

　　Key stakeholders

　　Local Marketing team

　　Customers

　　Local & Regional Trade/Retail agencies

　　APAC Trade Marketing Network

　　APAC Marketing Team

　　Local Sales team & Operations team

　　Do you have what it takes?

　　Marketing experience in trade and retail marketing preferably from FMCG/ Fashion/ Luxury/ Electronics or retail brands.

　　Strong local retail knowledge and capable to transform shopper insights to actual retail campaign and activation.

　　Championing retail promotion effectiveness and data centricity, bravery to test hypothesis, live a constantly learning attitude, strong analytical and evaluation skills and ability to turn findings into action.

　　Focusing on retail trends with the ability to translate trends into actual retail innovations. Ability to think ahead, test and learn with new opportunities together with retail partners.

　　Relationship builder and collaborator with a strong ability to influence, gain trust quickly.

　　Track record of designing and rolling out innovative projects in retail environment.

　　Strong business sense and commercially driven.

　　Strong communication skills in English/ Cantonese/ Mandarin language to provide the best retail solution to retail partner.

　　#LI-SW1

　　What’s in it for you?

　　Here are some of what to expect:

　　Family Care Leave – We offer enhanced paid leave options for those important times.

　　Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

　　Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

　　Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

　　Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

　　Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

　　Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

　　The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

　　The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

　　Thank you for sharing our global commitment to Children’s Rights.

　　Just imagine building your dream career.

　　Then make it real.

　　Join the LEGO ® team today.