Company Description

　　On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.” More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts. Smart brands create something of value in the world. Smart brands add to peoples’ lives and to culture; they help build ideas in the world, and they leave something behind. See fallon.com for more information and examples of our work.

　　Fallon strives to ensure diverse perspectives, backgrounds, and experiences are represented—and that everyone feels seen, heard, and has a sense of belonging. Whether that be through recruiting and retaining diverse talent, creating a dialogue around systemic issues and obstacles for diverse individuals, or ensuring our work reflects diverse perspectives, our efforts focus on enacting change through acknowledgment, education, accountability, action, and celebration.

　　Job Description

　　The Fallon Assistant Digital Media Planner supports the digital planning team in the development and execution of media plans for a diverse portfolio of clients. The position places equal emphasis on learning to find creative solutions to media challenges and in-depth media knowledge and executional rigor. As a full-service agency, we prioritize diverse, unique experience, and above all creativity. In media, specifically, we’re a high-energy, collaborative group that requires team members navigate a fast-paced environment. The ideal candidate has a pulse on popular culture and is eager to learn and get their hands dirty.

　　This position is entry-level, with limitless opportunities for growth and learning.

　　Responsibilities:

　　Assist media planning team in identifying target audiences and developing media strategies/plans

　　Update media flowcharts/budgets

　　Track competitive media activity

　　Assist with vendor proposal evaluations/vendor communications

　　Work with internal buying teams to facilitate media buys/pre- and post-buy media analyses

　　Lead insertion order creation in Prisma

　　Lead traffic instruction creation and implementation with adops team

　　Monitor campaign pacing and come to managers with optimization recommendations

　　Draft reporting presentations with oversight from measurement team and managers

　　Create in-platform campaigns to be reviewed by managers

　　Own vendor communication throughout planning process start to finish

　　Work with planners, supervisors, and traffic managers to facilitate asset trafficking, request ad specs, and traffic campaigns

　　Setting up campaigns in buying platforms such as Meta, Twitter, YouTube, Apple Search Ads, Google Ads, etc.)

　　Constantly learning from planners and supervisors to gain an understanding of the media landscape, while bringing his/her/their own thinking and ideas to the process

　　Follow industry and culture trades to spot trends that can be shared out with team

　　Qualifications

　　Proficiency in Word/Excel/PowerPoint/Keynote

　　Strong written and verbal communication skills

　　Strong organization and time management skills

　　Ideally, some formal media experience or training (either school or real-world application

　　Additional Information

　　All your information will be kept confidential according to EEO guidelines