Assistant Manager, Marketing - Paid Media & Acquisition - Santiago, Chile

　　Do you have experience working with digital ad agencies and want to drive success across a multi-dimensional organization? Are you ready to apply your digital marketing skills to our money transfer service in LACA (Latin American & Caribbean) Region? Are you someone who keeps up with the rapidly evolving technologies and capabilities within digital media marketing? Does joining a global company that invests in its people and builds their capabilities to adapt, develop, and innovate sound interesting to you? Then it's time to join Western Union as an Assistant Manager, Marketing - Paid Media & Acquisition.

　　Western Union powers your pursuit.

　　In this pivotal role, you will assist with all aspects of cross-channel digital media, ensuring successful achievement of all KPIs in our region (Latin American & Caribbean). This includes new customer acquisition, conversion and retention for all digital channels (web and mobile apps). You will be part of a team that supports product and marketing groups and is counted on to drive digital marketing efforts that result in Western Union's continued growth in the space.

　　Role Responsibilities

　　Act as the day-to-day contact for paid media across offline and online channels that include search, display, and paid social efforts.

　　Responsible for supporting and managing initial planning, implementation, execution, monitoring, optimization, and analysis.

　　Drive key business requirements for the digital business segments across channels; requires ability to analyze data, read reporting, recommend changes and optimizations as required based on ongoing monitoring of performance.

　　Work closely with our digital marketing agencies to design plans for different LACA countries, outline objectives, implement testing, report, and hit key KPIs for each of the business deliverables, as outlined in the plans.

　　Identify and investigate new opportunities and areas for channel growth/expansion to improve current marketing efforts, ensuring strategies fit within the overall marketing plans.

　　Maintain positive working relationship with agencies/vendors while clearly communicating the value of overall media, both internally, and externally.

　　Must be able to work well across multiple departments within the organization including brand, creative, product, legal, and global marketing to identify key requirements and leverage assets that will assist in driving growth.

　　Develop creative briefs and write ad copy, managing creative process from brief to completion, including legal review and internal approvals and sign offs.

　　Manage LACA Digital media budgeting and budget forecasting on a daily, weekly, monthly, and quarterly basis, being able to communicate it to the global team. Manages PO/invoicing process and aligns to business goals.

　　Manage our local Social Page and all related themes, in partnership with a local agency and internal teams.

　　Partner with Global Communication team in PR activities with a local agency support.

　　The candidate will be counted on to be the expert in utilizing and driving digital marketing efforts that result in Western Union's continued success in growing paid media programs.

　　Role Requirements

　　Bachelor's degree in marketing, Business Administration or equivalent experience preferred.

　　3-5 years of digital marketing experience specific to paid search, paid social, display/video, or other digital channels including programmatic and digital out-of-home.

　　Digital advertising industry experience with an advertiser, agency, or publisher, or performing these tasks at financial companies.

　　Experience with advertising tools including SA360, Google AdWords, Partnerize, mParticle, or Kochava.

　　Ability to operate independently in a fast-paced environment and run multiple campaigns through different phases of execution.

　　A strong desire to learn.

　　Availability to travel.

　　Spanish native speaker and professional proficiency in English is required.

　　We make financial services accessible to humans everywhere. Join us for what's next.

　　Western Union is positioned to become the world's most accessible financial services company -transforming lives and communities. We're a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

　　Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You'll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you're ready to help drive the future of financial services, it's time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/ .

　　Benefits

　　You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few

　　( https://careers.westernunion.com/global-benefits/ ). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

　　Your Chile-specific benefits include:

　　Christmas bonus

　　Bonus for national holiday

　　Health insurance

　　Life Insurance

　　Dental Insurance

　　We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

　　#LI-GV1

　　Estimated Job Posting End Date:

　　02-15-2024

　　This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.